Web & SEO Specialist

Alarm.com•Tysons, VA

1d•Hybrid

About The Position

Alarm.com is looking for a forward-thinking and data-driven SEO & Web Content Specialist to join our team. This is a unique hybrid role for a professional who is passionate about owning the entire search landscape, from foundational SEO to the new frontier of AI-driven search, while also managing the content on our website. You will be our in-house expert, responsible for pioneering our strategy for traditional search and Large Language Models (LLMs). You will not only analyze data and architect strategy, but also be the hands-on point person for bringing our web content to life in our CMS platform.

Requirements

3+ years of proven experience in a role focused on SEO, content strategy, and website management.
Deep, hands-on expertise with core SEO and analytics tools (e.g., SEMrush, Ahrefs, Google Analytics 4, Google Search Console).
Demonstrated understanding of modern search, including LLMs, Search Generative Experiences (SGE), and Answer Engine Optimization (AEO). You should be able to speak fluently about how search is evolving.
Proven experience managing website content in a modern CMS
Exceptional project management skills, with a knack for juggling multiple priorities in a fast-paced environment.
Excellent communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.

Nice To Haves

Google Analytics certification is preferred.
Experience using AI-powered content optimization tools
Working knowledge of HTML/CSS for troubleshooting and minor content adjustments.

Responsibilities

Own the Future of Search: Develop and execute a comprehensive search strategy that drives organic growth across traditional search engines (Google) and pioneers our approach for AI-driven platforms (SGE, Perplexity, etc.).
Architect for Visibility: Champion SEO and Answer Engine Optimization (AEO) best practices. You'll advise on everything from technical site architecture and Core Web Vitals to schema markup and content structure needed to win featured snippets and AI-powered answers.
Execute End-to-End SEO: Conduct deep keyword and prompt research, build out optimized content briefs, manage on-page and off-page initiatives, and perform regular technical audits to ensure our website is performant, crawlable, and authoritative.
Stay Ahead of the Curve: Actively monitor and analyze trends in AI search, LLM updates, and algorithmic shifts, translating them into proactive strategies that keep Alarm.com at a competitive advantage.
Be the CMS Guru: Serve as the primary owner for all website content updates, page creation, and content management within our CMS environment. You will be the go-to person for executing content edits and ensuring site integrity.
Translate Strategy into Content: Collaborate with cross-functional marketing, product, and design teams to translate marketing initiatives into compelling, high-performing, and SEO-optimized web pages.
Optimize for Conversion: Design, launch, and analyze A/B tests on key pages and user journeys to continuously improve user experience and drive higher conversion rates.
Manage the Content Lifecycle: Oversee the web content pipeline, from collaborating on the content calendar and creating briefs to publishing, monitoring, and reporting on performance.
Tell the Story with Data: Track, analyze, and report on key performance indicators using GA4, Google Search Console, SEMrush, Profound, and other analytics platforms.
Deliver Actionable Insights: Develop and maintain performance dashboards to communicate the business impact of our search and content initiatives to marketing peers and leadership. You'll move beyond reporting numbers to explaining what they mean and what we should do next.

Benefits

Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure.
Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume