Senior Marketing Specialist (SEO & Web Content Management)

UniGroup, C.A.•Fenton, MO

1d•Hybrid

About The Position

The Senior Marketing Specialist, SEO & Web Content Management is responsible for leading and executing UniGroup’s SEO, Generative Engine Optimization (GEO), and website content initiatives across all UniGroup-owned brands. This role owns SEO and GEO content strategy while also serving as the hands-on executor within the CMS, ensuring search strategy translates into high-quality, optimized web experiences. This position blends deep SEO and GEO expertise with strong WordPress execution skills, including building and maintaining pages using Gutenberg blocks and reusable patterns. You will partner closely with Brand, Creative, Marketing Technology, Analytics, IT, Sales, Operations, and business leaders to ensure content and search strategies support business goals, customer experience, and operational realities.

Requirements

Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent relevant experience
5+ years of experience in SEO, web content management, or digital marketing roles
Demonstrated ownership of SEO strategy combined with hands-on CMS execution

Nice To Haves

Strong hands-on experience with WordPress, including Gutenberg blocks and reusable patterns
Deep understanding of SEO fundamentals, search intent, and content optimization best practices
Familiarity with Generative Engine Optimization and AI-driven search behaviors
Experience collaborating with cross-functional teams including Marketing, IT, Sales, Operations, and business leaders
Strong analytical skills with the ability to translate performance data into actionable recommendations
Highly organized and comfortable operating in a fast-paced, multi-brand environment

Responsibilities

SEO and GEO Strategy
Define and execute SEO and GEO strategy across all UniGroup-owned brands and digital properties
Establish priorities, performance goals, and execution plans with a strong emphasis on content and on-page optimization
Monitor search algorithm updates, SEO trends, and AI-driven discovery changes to inform strategy
Identify growth opportunities by analyzing user intent, search behavior, and content performance
Content Strategy and Execution
Develop and execute SEO-driven content plans aligned to user intent, customer journey stages, brand standards, and operational considerations
Create SEO- and GEO-informed content outlines, templates, and briefs
Write, edit, and optimize web content as needed to support priority initiatives
Lead content refresh and optimization efforts based on performance data, keyword trends, and evolving user intent
WordPress CMS Ownership
Build, update, and maintain website pages using WordPress with Gutenberg block-based editing
Leverage reusable blocks and patterns to ensure scalable, consistent content execution
Ensure content implementation aligns with SEO, GEO, accessibility, UX, and brand standards
Cross-Functional Partnership
Partner with Sales, Operations, and business owners to ensure content accurately reflects services, capabilities, and market realities
Support go-to-market initiatives, campaigns, and priority programs with SEO- and content-aligned web execution
Serve as a central point of coordination for SEO and content inputs across cross-functional initiatives
Technical SEO and Site Health
Surface recommendations related to technical SEO, site performance, and accessibility based on content and search analysis
Partner with Marketing Technology and IT on site architecture, metadata, internal linking, schema, and site enhancements
Support site updates, migrations, and template changes by providing SEO and content requirements and validation
Measurement and Optimization
Monitor SEO and content performance using tools such as Google Analytics, Google Search Console, and enterprise SEO platforms
Track KPIs including traffic quality, rankings, engagement, AI visibility, and conversion performance
Translate insights into prioritized recommendations for ongoing optimization