SEO Content Specialist

Inspira Education

6d • $60,000

About The Position

We are currently seeking a creative and detail-oriented SEO Content Specialist to join our growing marketing team. In this role, you will be at the intersection of content creation, SEO strategy, and brand storytelling—helping us attract, educate, and convert prospective students across Inspira Education Group’s family of brands (Inspira Advantage, Quad Education, and Juris Education).
You’ll work closely with SEO strategists, subject matter experts, and senior writers to develop high-quality content that performs well in both traditional search engines and emerging generative AI platforms. From long-form guides and thought-leadership blogs to optimized landing pages and case studies, your work will shape how students and families discover and engage with our services at critical decision-making moments.
This role is best suited for someone who thrives on balancing creativity with structure—crafting engaging, human-centered narratives while rigorously applying SEO and Generative Engine Optimization (GEO) best practices. As part of a fast-paced, rapid-growth team, you’ll have the opportunity to experiment with new formats, expand your expertise in higher education marketing, and make a tangible impact on Inspira’s digital footprint and student reach.

Requirements

• 2+ years of experience in copywriting and editing
• Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
• Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
• Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Exceptional research skills and ability to absorb complex topics and produce targeted content
• Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content.
• Strong collaboration skills
• Superior attention to detail and a stickler for accurate grammar
• Ability to multitask and meet tight deadlines
• Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards.
• Ability to follow specific guidelines for formatting, SEO, GEO, and conversion
• Based in Canada

Nice To Haves

• Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing

Responsibilities

• Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies
• Collaborate with the SEO team to optimize content and complete any special projects.
• Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals.
• Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
• Stay up to date on the latest developments, trends, and data around the future of higher education.
• Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

Benefits

• Amazing people with a great vision and values
• Ability to work directly with co-founders and drive impact super quickly
• Your work directly impacts the lives and careers of students across the globe
• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees