SEO & Content Strategist

West Shore Home Recruiting • Harrisburg, PA

8d • Onsite

About The Position

As a Content Marketing Specialist at West Shore Home, you will develop and execute comprehensive content strategies that drive organic growth and brand authority, exercise independent judgment in content planning and creation that directly impacts the company’s market position and lead generation goals.

Requirements

• 4+ years of content marketing experience with a focus on advanced SEO principles and content optimization.
• Demonstrated experience in developing and implementing content strategies with a proven track record of improving organic search rankings through content; Success for this role will be measured by the ability to improve Search Engine Results Page (SERP) position, and landing page conversion rate.
• Portfolio demonstrating superior writing and editing skills is required.
• High School Diploma/GED required; Bachelor’s degree in English, Journalism, Marketing or related field preferred.

Responsibilities

• Develops and implements comprehensive content strategy, exercising independent judgment in topic selection and content prioritization.
• Leads strategic planning and execution of Search Engine Optimization (SEO) focused content initiatives, with authority to direct content creation across multiple channels.
• Responsible for strategic direction of SEO content initiatives and final decision-making authority on content topics and approach.
• Directs the development of content frameworks and style guides, establishing standards for brand voice and content quality.
• Exercises independent judgment in analyzing content performance metrics and implementing strategic optimizations.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees