Web Senior Team leader

Baker Hughes • Houston, TX

1d • Onsite

About The Position

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. The Web Senior Team Leader is responsible for shaping and strengthening the organization’s global brand by rationalizing, improving, and maintaining its digital platforms, including its external website and marketing technology stack. This role involves establishing a differentiated external web presence through a detailed global strategy that drives web traffic and aligns with the corporate digital strategy and multi-year roadmap, advising on web trends, risks, and opportunities. The leader will also be responsible for producing successful results in search engines and generative engine optimization, rationalizing and updating external web pages, delivering a fresh and absorbing look for the external website within budget constraints, identifying and implementing tools and technology to support this strategy, collaborating across the company, and supporting strategic business priorities.

Requirements

• 8+ years of experience in digital strategy and channel management
• Proven experience with digital strategy, website architecture and cross‑functional stakeholder management
• Strong analytical, strategic thinking, and written communication skills
• Strong curiosity about new ideas and how things work together
• Website development and content appreciation
• Understanding of the importance of storytelling on the web
• Strong project leadership and cross‑functional collaboration
• Ability to simplify complex ideas into clear, compelling frameworks

Responsibilities

• Establishing a differentiated external web presence through a detailed global strategy that drives web traffic and aligns with the prescribed corporate digital strategy and multi-year roadmap, advising on web trends, risks, and opportunities
• Leading efforts to produce successful results in both search engines and generative engine optimization
• Rationalizing and updating external web pages
• Delivering a fresh and absorbing look for the external website within budget constraints
• Identifying and implementing the tools and technology to support this strategy and build new digital capabilities
• Collaborating across the company to ensure that all factors are considered in digital strategy planning
• Supporting strategic business priorities
• Lead the development and execution of the long-term web strategy. The goal is a two-year framework that specifically defines the elements of the plan, the strategic thinking behind those elements, the deliverables by quarter, and the execution plan.
• Develop and implement GEO and SEO strategies
• Conduct and present quarterly reviews and comparisons of competitor websites
• Rationalizing and update web pages
• Collaborate with regions, functions, and segments to audit web pages
• Develop the execution plan and provide quarterly progress updates
• Delivering a fresh and absorbing look
• Collaborate with the Creative Content team to produce a new look that drives web traffic and represents Baker Hughes’ role in rewriting The Energy Equation and positioning in a new competitive space
• Identifying and implementing tools and technology to support strategy
• Construct and launch a unified set of modern tools and technology to manage the web experience
• Collaborating across the company
• Collaborate within the BMEC team and across the company to ensure that the web strategy incorporates and addresses all region- and segment-specific situations and challenges. The goal is a strategic and holistic digital plan that engenders brand awareness and reputation through the web.
• Supporting strategic business priorities
• Incorporate the digital strategy and narrative into ongoing work related to the Six Strategic Priorities

Benefits

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits
• Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
• Choice of coverage options that best suit your needs
• Comprehensive and competitive benefits package
• Additional forms of compensation such as bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed