Web Optimization Assistant Manager

E. & J. Gallo Winery • New York City, NY

2d • Hybrid

About The Position

At Gallo, we’re passionate about creating digital experiences that delight consumers and drive results across our world-class portfolio of brands. We’re seeking a dynamic leader to guide our web strategy and digital optimization efforts — someone who thrives at the intersection of creativity, technology, and data. In this role, you’ll oversee site experience, content development, and SEO/AEO to enhance discoverability, engagement, and conversion. You’ll collaborate with Brand, Creative, CRM, Media, and MarTech teams to deliver integrated, personalized, and future-ready digital journeys. You’ll design and execute web optimization through A/B testing and personalization programs, ensuring every page connects meaningfully with consumers. From shaping new landing pages to refining high-traffic areas, your work will blend strategic vision with hands-on execution. Leveraging AI-powered insights, you’ll guide enhancements that keep our digital presence ahead of the curve. Your expertise in content and UX will help craft seamless, accessible, and brand-aligned experiences. You’ll drive technical and content-led SEO strategies to capture both branded and non-branded search opportunities, ensuring our content resonates across evolving search platforms. Data will be at the heart of your decisions — you’ll analyze user behavior, report on performance, and translate insights into actionable improvements. Working closely with cross-functional partners, you’ll ensure digital roadmaps are clear, aligned, and compliant with legal, privacy, and accessibility standards. We welcome candidates who bring curiosity, collaboration, and a commitment to inclusivity. Whether it’s optimizing site performance, exploring emerging technologies, or enhancing consumer journeys, you’ll have the opportunity to make a meaningful impact in a role that blends innovation with operational excellence. Join us in shaping digital experiences that inspire, connect, and convert.

Requirements

• Bachelor’s degree plus 3 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 2 years of Gallo Marketing or IT experience reflecting increasing levels of responsibility; OR High School diploma or State issued equivalency certificate plus 7 years of digital, online/web marketing or e-commerce experience reflecting increasing levels of responsibility.
• Experience working with content management systems (CMS) to manage and publish website content.
• Hands-on experience with website conversion rate optimization (CRO) strategies and tools.
• Proficiency with WordPress, Commerce7, and Salesforce Commerce Cloud (SFCC).
• Solid understanding of HTML and CSS for troubleshooting and enhancing web content.
• Strong proficiency in Google Analytics, heat-mapping platforms, SEO/AEO tools, and e-commerce performance reporting.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.
• Required to be 18 years or older.

Nice To Haves

• Bachelor’s degree plus 5 years of web marketing and e-commerce growth experience reflecting increasing levels of responsibility.
• B2C e-commerce experience.
• Experience with content management systems (e.g., WordPress, Salesforce Systems – Commerce and/or Marketing Cloud) and comfort building pages and implementing UX elements.
• Strong understanding of SEO fundamentals (technical + content-led), keyword strategy, metadata, crawl indexing, schema, and competitive analysis.
• Familiarity with AI-powered search mechanics, LLM-driven insights, and AEO/GEO content strategies.
• Strong communication skills with the ability to articulate web strategy, optimization rationale, and test insights to technical and non-technical partner.
• Experience using analytics platforms such as GA4, heat-mapping tools (Hotjar, Contentsquare), and dashboarding tools for reporting and insight generation.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being.
• Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more!
• Additional information will be provided before your first interview.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager