Web Experience Consultant

Caterpillar•Chicago, IL

14h

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: The OnPoint Marketing Operations team is hiring a Web Experience Consultant , who will bridge strategic planning and web development to implement personalized digital marketing at scale. This consultant will be considered a deep subject matter expert in web development and UX, while also understanding the importance of marketing channel strategy. As an individual contributor, they will work collaboratively with business partners, dealer representatives, platform owners, and external vendors to ensure landing pages are optimized for integrated user experiences and align with overall marketing objectives.

Requirements

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Web Software Design: Knowledge of web software design; ability to design, develop, maintain and enhance web-based or web-enabled software.
User Experience Design: Knowledge of user experience design tools, techniques and approaches; ability to design applications that are valued, positively perceived and used by clients.
Web Trends & Directions: Knowledge of web trends; ability to utilize a variety of web information and technical tools to apply web developing trends within the organizational infrastructure.

Nice To Haves

Bachelor’s degree in Web Design, Marketing, Digital Media, Computer Science, Business Administration, or related field; advanced degree preferred
Demonstrated expertise in Adobe content management systems
Strong knowledge of quality assurance, compliance, and governance practices within a digital marketing context
Exceptional communication, collaboration, and stakeholder management skills, with demonstrated ability to drive change and build consensus
Ability to coordinate cross-functional teams and manage multiple projects simultaneously in a fast-paced environment
Strong analytical skills with the ability to interpret data and generate actionable insights

Responsibilities

Develop strategic solutions for web experiences supporting paid media and marketing automation (e.g., email, SMS, WhatsApp), ensuring seamless integration across digital marketing platforms, products, and data sources.
Collaborate with business unit partners to understand their marketing strategies and translate them into UX requirements.
Standardize landing page templates and personalization workflows to streamline dealer processes and accelerate onboarding, reducing operational burden.
Coordinate with creative teams and web developers to ensure delivery of dealer-approved, brand-compliant web content for campaigns.
Ensure translation and localization of web content to support global marketing initiatives and regional relevance.
Drive consistency and best practices across dealer landing pages, optimizing the user experience and campaign performance.
Lead change management initiatives, providing clear and effective communication to both technical and non-technical stakeholders regarding web landing page and marketing automation projects.