Web Developer

Rhodes Enterprises•McAllen, TX

14h•Remote

About The Position

At Rhodes, our core purpose is to enhance the lives of our customers and team through building communities. We specialize in developing master planned communities and construction of high quality, energy efficient homes across South Texas. Since 2019, Esperanza Homes, a Rhodes Company, ranked nationally on the Top 100 Builders list serving communities across South Texas. Rhodes was founded in the early 1990’s as a land acquisition and holding company. In 2006, the company shifted gears and ventured into residential/commercial land development and home building with the formation of Esperanza Homes. Rhodes Enterprises has grown to one of the largest developers of residential, commercial and master planned communities in South Texas. We are passionate about our customers, building exceptional homes, our team and the communities where we live, work and serve. When you choose to work at Rhodes, you are part of a passionate and high performing Team. You will work alongside team members who set and reach ambitious goals every day and are excited to continue to grow and build communities. Role Mission: As a Web Developer at Rhodes, you will serve as the technical engine behind our digital presence owning, building, and optimizing all website assets across the Esperanza Homes and Rhodes brands. Built on the Framer platform, our websites are mission-critical to lead generation, brand experience, and customer engagement. This role goes beyond development: you will architect seamless data flows between our web properties and key business systems, ensuring that every form submission, lead event, and user interaction is captured, routed, and actioned with precision. You will sit within the Digital Experience function alongside CRM operations, giving you direct visibility into the full customer journey from first click to close.

Requirements

Bachelor’s degree in Web Development, Computer Science, Digital Marketing, or a related field preferred; equivalent experience considered
2–4+ years of professional web development experience, with demonstrated ownership of production websites
Hands-on experience with Framer (or comparable no-code/low-code platforms such as Webflow) strongly preferred
Proven experience building and maintaining CRM integrations, preferably with HubSpot
Experience with API integrations, webhook configuration, and marketing automation platforms (e.g., Make, Zapier, or custom API work)
Familiarity with Google Tag Manager, GA4, and event-based analytics tracking
Proficiency in HTML, CSS, and JavaScript; ability to write and debug custom code components within Framer
Strong command of HubSpot CRM, including forms, workflows, contact properties, and pipeline configuration
Working knowledge of SEO technical fundamentals: metadata, schema markup, sitemaps, canonical tags, and Core Web Vitals optimization
Emerging fluency in AEO/GEO (Generative Engine Optimization) principles and structured content strategies for AI answer surfaces
Familiarity with REST APIs, JSON, and webhook-based data flows
Experience with version control (Git) and documentation practices
Strong analytical mindset with the ability to QA data integrity across systems
Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
Highly organized, self-directed, and capable of managing multiple projects simultaneously
Ability to sit for extended periods and work at a computer workstation for the majority of the workday
Strong capacity for sustained concentration, logical problem-solving, and attention to technical detail
Ability to communicate clearly and effectively in written and verbal form
Occasional attendance at in-person team meetings, project reviews, or on-site brand activations

Nice To Haves

Background in real estate, homebuilding, or multi-brand digital environments is a plus

Responsibilities

Framer Website Development & Management
Own the design-to-production workflow for all Rhodes brand websites built in Framer, including Esperanza Homes, Rhodes Living communities and any future properties
Develop and maintain new pages, landing pages, microsites, and interactive components within Framer
Ensure cross-browser compatibility, responsive design, and mobile-first performance across all devices
Manage DNS, domain configuration, and hosting integrations connected to Framer-hosted properties
Partner with the Digital Experience Manager and brand team to translate design concepts and brand standards into pixel-accurate, performant web experiences
Maintain a version-controlled, documented codebase and component library for all custom Framer overrides and code components
Data Automation & Systems Integration
Design and maintain all data pipelines between website forms, events, and downstream systems, including HubSpot CRM, marketing analytics platforms, and operational tools
Build and manage webhook configurations, API integrations, and middleware connections (e.g., Zapier, Make, or custom solutions) to automate lead routing and data synchronization
Implement and maintain event tracking via Google Tag Manager, including custom event triggers, form tracking, and conversion events tied to CRM and ad platforms
Audit and QA all data flows on a recurring basis to ensure lead source attribution, contact creation, and pipeline entry are accurate in HubSpot
Collaborate with the Marketing Operations and Analytics functions to build attribution infrastructure that connects web touchpoints to sales outcomes
Document all integration logic, field mapping, and automation workflows for operational continuity
SEO & AEO (Answer Engine Optimization)
Implement on-page and technical SEO best practices across all web properties, including metadata, canonical tags, structured data (schema.org), XML sitemaps, and robots.txt
Monitor and respond to Core Web Vitals and site health signals via Google Search Console and third-party SEO tooling
Support the evolution of AEO strategy by ensuring web content is structured and marked up in ways that maximize visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Claude, etc.)
Partner with content and brand teams to apply SEO/AEO guidance at the content architecture level heading structure, internal linking, entity optimization, and FAQ schema
Track organic performance trends and provide data-backed recommendations to the Digital Experience Manager
Cross-Functional Collaboration
Serve as the technical liaison between Digital Experience, Marketing Operations, and Analytics & Advertising teams
Support campaign execution by building and deploying landing pages, lead capture forms, and UTM-tracked assets on defined timelines
Collaborate with the CRM function to ensure web-to-CRM data flows align with HubSpot pipeline architecture and lifecycle stages
Participate in sprint planning and project intake processes, providing realistic scope and timeline estimates for web development request
Embodies Rhodes Core Values
Act with Integrity, No Exceptions - believes there is no such thing as compromise when it comes to acting with integrity in everything you do.
Honor our Team - honors team members as individuals and professionals, no exceptions.
Never Be Satisfied -continuously looks for ways to improve every aspect of our business
Best in Class Customer Experience -provide a best-in-class customer experience – every time, with every customer
Community Leadership – takes pride in actively engaging in the communities we serve, making them better for our future.
Lives the Values of the Rhodes Team
Believes and is committed to our purpose to enhance the lives of our customers and our team through building communities
Is driven by outcomes and results, and wants to be held accountable for them
Has a propensity for action, willing to make mistakes by doing in order to learn and improve quickly
Thrives in an entrepreneurial, high-growth environment; is comfortable with ambiguity and change
Seeks and responds well to feedback, which is shared often and freely across all levels of the organization
Works through silos and forges strong cross-departmental relationships in order to achieve outcomes