Web Design & Digital Implementation Director

Serv Recruitment Agency•Albuquerque, NM

26d•Onsite

About The Position

Optimum and Southwest Women’s Oncology are seeking a dedicated and driven Web Design & Digital Implementation Director to join our high-performance team in Albuquerque, New Mexico. Who We Are Optimum and Southwest Women’s Oncology are two sides of the same coin, precision performance and profound compassion. At Optimum, we help people become the best versions of themselves, combining cutting-edge medical science, biohacking, aesthetics, and human potential into a single ecosystem of vitality. At SWWO, we help women triumph over gynecologic illness through skill, courage, and heart. Together, we’re building something rare: a culture where clinical excellence meets human flourishing — where our team thrives as much as our patients and clients do. Who You Are You’re not a web manager — you’re a maker. Part engineer, part designer, part RevOps architect. You turn concepts into measurable, revenue-driving digital experiences. You write code, design interfaces, build systems, architect data flows, and own outcomes. You think in funnels, performance budgets, UX states, and system architecture. You believe luxury-grade craft and clinical-grade reliability belong together. Your default setting: Give me access — I’ll build it and make sure it’s delivering.

Requirements

7–15 years building elite, high-performance web ecosystems.
Expert-level WordPress engineering (custom themes/plugins, scalable architecture).
Mastery of PHP, JS, MySQL, REST/GraphQL, APIs, and webhooks.
Advanced CSS/SASS/Tailwind and semantic HTML.
Figma fluency + UX/UI design craftsmanship.
CRM + RevOps integrations (HubSpot, GHL, or similar).
Experience with healthcare intake logic and HIPAA-aware digital frameworks.
Strong Git workflows, CI/CD pipelines, hosting, and performance tooling.
Proven track record of sites that moved business metrics (portfolio required).

Responsibilities

Rebuild + Transform Our Digital Front Door
Architect, design, and rebuild OptimumHuman.com and SWWO.com end-to-end.
Develop custom themes, plugins, blocks, and component systems.
Ensure premium UX, clinical clarity, and conversion-focused flow.
Deliver Core Web Vitals excellence (Lighthouse ≥ 90 mobile; LCP < 2.5s).
Own Full-Stack Craft (Hands On)
PHP, custom WordPress themes + plugins, JavaScript, SASS/Tailwind, semantic HTML.
Build high-performance, scalable, secure digital environments.
Execute Git workflows, CI/CD, staging → production deployments.
Luxury-Grade UX/UI Execution
Lead design in Figma, translating brand identity into elegant, fast digital experiences.
Build a code-aligned design system across reusable components.
Reduce bounce rates while increasing funnel conversions.
Conversion-Driven Development
Build sequences with persuasion architecture and micro-interactions.
Implement performance budgets and conversion-first design.
Create flows from awareness → eligibility → interest → CTA → lead capture.
RevOps & Integrations
Integrate with HubSpot, GHL, Klara/Jane/Athena/Elation or similar systems.
Build webhook, API, routing, dedupe, and attribution pipelines.
Ensure lead → CRM in under 60 seconds with clean, reliable data.
Technical SEO + Performance Leadership
Own schema, metadata, IA, caching, CDNs, and site infrastructure.
Drive top-3 ranking for priority pages within 4–6 months (with content partner).
Analytics, CRO & Measurement
Own GA4, GTM, dashboards, heatmaps, pixels, and event tracking.
Deliver A/B tests that produce proven, documented wins.
DevOps, Reliability & Security
Manage hosting, versioning, backups, observability, and security posture.
Maintain <0.1% non-maintenance downtime.
Build HIPAA-aware digital architecture and PHI-safe flow.