Web Copywriter (Conversion & Growth) — B2B SaaS

ZoomInfo Technologies • Waltham, MA

5d • Hybrid

About The Position

Web Copywriter (Conversion & Growth) — B2B SaaS ZoomInfo’s website isn’t a content destination — it’s a revenue engine. We’re looking for a Web Copywriter who knows how to turn complex B2B products into clear, compelling web experiences that drive action. This is a hands-on role for someone who’s owned live pages, iterated based on data, and partnered closely with growth, product marketing, and design. Before applying: This role is not Editorial or journalism-focused SEO-only content writing Thought leadership as the primary output Strategy without hands-on execution

Requirements

• 4+ years writing conversion-focused web copy for B2B SaaS
• Experience owning live pages tied to outcomes (CTR, CVR, demos, pipeline)
• Strong understanding of sales, marketing, RevOps, and GTM audiences
• Comfort working fast, iterating often, and having your work measured
• A portfolio that includes product/solution pages or campaign landing pages

Nice To Haves

• Experience in martech, salestech, PLG, or data platforms
• Background in CRO, lifecycle, or growth marketing
• Familiarity with experimentation tools (Optimizely, VWO, etc.)

Responsibilities

• Write and optimize product pages, solution pages, and campaign landing pages
• Translate data, workflows, and AI capabilities into benefit-driven messaging
• Structure pages for scannability and conversion (headlines, subheads, CTAs, proof)
• Partner with growth marketing to align web copy with paid media, ABM, and lifecycle campaigns
• Use analytics and A/B testing to iterate on messaging, layouts, and calls-to-action
• Collaborate closely with design, web ops, and product marketing
• Leverage AI tools to accelerate ideation, testing, and optimization (with strong editorial judgment)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees