Web Copywriter (Conversion & Growth) — B2B SaaS

ZoomInfo Technologies LLC • Waltham, MA

6d • Hybrid

About The Position

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
Web Copywriter (Conversion & Growth) — B2B SaaS
ZoomInfo’s website isn’t a content destination — it’s a revenue engine.
We’re looking for a Web Copywriter who knows how to turn complex B2B products into clear, compelling web experiences that drive action. This is a hands-on role for someone who’s owned live pages, iterated based on data, and partnered closely with growth, product marketing, and design.

Before applying:
This role is not
Editorial or journalism-focused
SEO-only content writing
Thought leadership as the primary output
Strategy without hands-on execution

Requirements

• 4+ years writing conversion-focused web copy for B2B SaaS
• Experience owning live pages tied to outcomes (CTR, CVR, demos, pipeline)
• Strong understanding of sales, marketing, RevOps, and GTM audiences
• Comfort working fast, iterating often, and having your work measured
• A portfolio that includes product/solution pages or campaign landing pages

Nice To Haves

• Experience in martech, salestech, PLG, or data platforms
• Background in CRO, lifecycle, or growth marketing
• Familiarity with experimentation tools (Optimizely, VWO, etc.)

Responsibilities

• Write and optimize product pages, solution pages, and campaign landing pages
• Translate data, workflows, and AI capabilities into benefit-driven messaging
• Structure pages for scannability and conversion (headlines, subheads, CTAs, proof)
• Partner with growth marketing to align web copy with paid media, ABM, and lifecycle campaigns
• Use analytics and A/B testing to iterate on messaging, layouts, and calls-to-action
• Collaborate closely with design, web ops, and product marketing
• Leverage AI tools to accelerate ideation, testing, and optimization (with strong editorial judgment)

Benefits

• In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being.
• Learn more about ZoomInfo benefits here.
• Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees