Web Content Writer

O'Reilly Auto Parts • Headquarters, KY

7d

About The Position

The Web Content Writer will be responsible for writing, proofing, and optimizing content for the O’Reilly retail website, printed and online publications, professional and corporate websites, and internal point of sale system in order to drive organic traffic and customer engagement with our brand.

Requirements

• Experience with keyword-based content research and prioritizing search engine optimization in content production
• Excellent writing and proofreading skills
• Excellent verbal, communication, organizational, and time-management skills
• Proficiency in MS Office, primarily Word and Excel
• Ability to present a professional company image and positive attitude
• Comfortable in a TEAM-oriented work environment
• Ability to work productively and creatively with limited supervision
• Superb attention to detail

Nice To Haves

• Bachelor’s degree in English, Journalism, Marketing, or relevant field
• Experience and knowledge of product merchandising.
• Automotive knowledge
• Experience with AI content production tools and optimizing for AI-driven search results

Responsibilities

• Create and optimize engaging content per the approved strategy and SEO (including AEO and GEO) best practices to appear on our retail website and publications, professional website, and internal POS.
• Create, edit, and enhance content based on internal and external feedback, SEO standards and developments, and brand standards.
• Research industry-related topics and categories to write authoritatively for part type, product, and category descriptions, How-To and brand content, as well as additional assets needed.
• Proofread and submit written content that complies with brand consistency (style, fonts, tone, etc.), search engine optimization, O’Reilly voice, copyright law, and supplier brand standards.
• Assist with search engine optimization, digital and paid marketing, and local search projects and contribute written content as needed to support ongoing initiatives.
• Work with the video, design, and Marketing teams to ensure that copy and visual elements work together seamlessly and align with campaign and strategic initiatives.
• Keep current with digital content and SEO, AEO, and GEO best practices, search engine ranking, and keyword and competitor research tools.
• Monitor and analyze content performance using SEO performance metrics to identify areas for improvement or opportunities for new content.
• Assist with special department projects at the direction of the Managers, Director, or Vice President.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level