Web Content Specialist

Colorado School of Mines • Colorado Springs, CO

15d • $65,000 - $71,000 • Hybrid

About The Position

The Web Content Specialist plays a key role in shaping Mines’ web presence, ensuring that content across mines.edu is fresh, discoverable, engaging and aligned with the university’s brand. This position focuses on developing, optimizing and maintaining content that is search engine optimized (SEO) and generative engine optimized (GEO), supporting enrollment priorities and institutional visibility. Colorado School of Mines is at a pivotal moment in its digital evolution. We’re transitioning from WordPress to Terminalfour with the support of a strategic partner. As we navigate this transition and move toward long-term stability, we’re seeking a collaborative individual to join our web team. Mines operates under a distributed model, with web content managers embedded across campus, making cross-functional collaboration essential to this role. The Communications & Marketing department is responsible for the university website, including content management, internal support, and advancement of the mines.edu user experience through high-value content writing. This role reports to the Senior Web Manager and collaborates closely with colleagues in Communications & Marketing, admissions and campus web content managers. This position requires curiosity and a drive to stay ahead of digital content and search trends. The Web Content Specialist will proactively explore emerging Generative Engine Optimization (GEO) strategies, learn about new offerings across campus and share insights to help shape content that tells the Mines story in compelling and persuasive ways. This position is eligible for hybrid work with a minimum of two days on campus in Golden, Colorado plus on-site meetings as needed.

Requirements

• Bachelor’s degree. Relevant work experience may be substitute for education on a year for year basis.
• 3+ years of relevant experience in website content writing or editing. Relevant experience includes any professional work involving writing, editing, or managing content specifically for digital platforms, especially within a CMS environment and aligned with web-focused best practices such as SEO, accessibility and user-friendly formatting.
• Recent experience working in a content management system (e.g., WordPress, Drupal, Terminalfour, etc.).

Nice To Haves

• Experience in the Terminalfour content management system
• Experience working within a client ticketing system
• Proficiency in Google Analytics 4, Google Tag Manager and Looker Studio
• Knowledge of UTM parameters, campaign tagging, and event tracking
• Demonstrated understanding of search engine optimization (SEO) best practices and emerging generative engine optimization (GEO) strategies to improve visibility in both traditional and AI-driven search environments.
• Strong knowledge of website content strategy, development, and maintenance, with experience using modern content management systems (experience with WordPress or Terminalfour preferred).
• Skill in evaluating website performance metrics, applying data to content improvements, and aligning decisions with enrollment and institutional goals.
• Deep knowledge of digital strategy, user experience design, accessibility, and marketing trends.
• Exceptional writing, editing, and proofreading skills, with the ability to translate complex information into clear, engaging, and brand-aligned web content tailored to diverse audiences.
• Ability to conduct interviews and write clear, concise optimized web content to accurately convey information gathered from subject matter experts.
• Strong interpersonal and communication skills, with the ability to build relationships and work effectively with colleagues across departments, including technical and non-technical stakeholders.
• Commitment to inclusive digital design and accessibility.
• Excellent computer skills; proficiency in Microsoft Office
• Experience using Adobe Photoshop for web images preferred
• Ability to manage multiple priorities and deadlines, balancing long-term projects with immediate support needs.
• Dedication to providing responsive, solutions-focused support to campus partners within a distributed web governance model.

Responsibilities

• Web content writing (50%) Write and implement content optimized for search engine optimization (SEO) and generative engine optimization (GEO) to enhance discoverability for prospective students in both traditional and AI-driven search engines Evaluate and improve existing content across mines.edu sites to strengthen value and make engaging Collaborate with subject matter experts to write clear, engaging and brand-aligned content Interview staff and faculty and interpret complex STEM topics to create compelling, accessible web content Maintain and update high-priority content that advances enrollment and institutional priorities Maintain and regularly update career outcomes content on program pages and across shared web properties to reflect the most current data Guide and support other campus departments in using the university’s established voice and tone to maintain cohesive brand presence Monitor for and address duplicated or overlapping content across sites to maintain clarity and reduce redundancy Collaborate with the Senior Web Manager and Web Editor to plan and create web content for large-scale web projects, migrations and site refreshes
• Website support (30%) Serve as a campus resource in the content management system Terminalfour and support departments across campus in managing and improving their content Respond to web support tickets and requests for content updates Monitor and identify stale content through dashboard analytics and workflows to keep web pages accurate, current and relevant Work with departments to maintain accurate and up-to-date faculty directory information across relevant web pages Manage a questionnaire and interview process to assist faculty members and academic research groups in gathering information to present research effectively on the web Manage and maintain testimonials on the website, ensuring they are current and effectively highlight student, alumni and partner experiences Proactively monitor the website to identify, resolve and report issues Assist with reporting using accessibility reporting tools to identify issues, track improvements and support compliance with WCAG 2.1 AA standards Manage and coordinate workflows for content that requires annual or recurring updates to keep information accurate and current Assist with the content migration from WordPress to Terminalfour, including reviewing, organizing, and formatting content to align with new templates and components.
• ANALYTICS, OPTIMIZATION, AI (15% Track and analyze website performance using Google Analytics 4 (GA4) and Google Tag Manager (GTM) to measure engagement and traffic sources Develop and maintain Looker Studio dashboards and reports Provide regular reporting and insights to inform content decisions, highlight trends and recommend data-driven improvements for the web Stay current on emerging generative engine optimization (GEO) trends and share key findings and recommendations with the web team to guide strategy

Benefits

• Flexible health and dental care options
• Generous sick/vacation time: 13 paid holidays per year – including a week-long winter break for entire campus.
• Fully vested retirement plan on first day of employment, with generous employer contribution
• Tuition benefits (6 credits per year for employees, 50 percent discount for dependents)
• Free RTD Ecopass
• All Mines employees also have access to discount programs through the State of Colorado and free tickets for Mines Athletics home games, as well as access to the state of the art Recreation Center (fitness classes and training, swimming pool and more) and equipment rentals through the Outdoor Rec Center.
• We are proud to have recently opened an on campus daycare center.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees