Web Content Specialist

Ken Garff•Salt Lake, UT

13d

About The Position

We are looking for a Web Content Specialist to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects.

Requirements

1-2+ years in web content management
Google Analytics experience
Google Tag Manager experience
Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork

Nice To Haves

HTML and CSS experience (preferred)
Automotive marketing experience (preferred)

Responsibilities

Maintain dealership websites with accurate inventory, pricing, specials and content
Work closely with website platforms Dealer Inspire, and Dealer.com
Work closely with inventory providers to ensure accurate inventory and pricing models
Work closely with Regional Marketing Managers to update monthly offers and content
Create custom landing pages
QC websites for UI/UX optimization
Manage support requests
Communicate changes and timelines for web support help
Identify opportunities for site improved performance
Update Google Tag Manager and publish new tags
Manage Google Analytics account and ensure data is reporting accurately
Analyze heatmaps for customer engagement opportunities