Web Content Manager
About The Position
The Marketing team at Alertus is seeking a proactive and detail-oriented Web Content Manager to oversee the ongoing management, performance, and evolution of our website. This role will play a critical part in ensuring our web presence is engaging, accurate, optimized for discovery, and aligned with our brand and business objectives. The ideal candidate is both strategic and hands-on â someone comfortable managing the technical and administrative aspects of a CMS while also contributing to content development and optimization. We are looking for someone who takes ownership of the website as a core marketing channel and proactively identifies opportunities to improve content, performance, user experience, and optimize for the shifting landscape of SEO (Search Engine Optimization) and AEO (Answer Engine Optimization). This role reports to the Director of Marketing and is based in our Baltimore headquarters. Regular in-office presence is expected to support collaboration with the marketing team.
Requirements
- Deep hands-on experience with WordPress CMS and page builders, specifically Elementor.
- Proven track record of leading or heavily supporting a full-scale website migration, including the preservation of SEO equity and data integrity.
- Strong expertise in SEO and a forward-thinking understanding of AEOâknowing how to structure content for AI crawlers and chat interfaces.
- Proficiency with Semrush, Google Analytics, and Google Search Console to drive strategy and reporting.
- High attention to detail with the ability to manage complex timelines, from "broken link" fixes to "site-wide" launches.
- Strong written skills with the ability to edit or create web copy that is both user-friendly and search-optimized.
- Ability to travel on occasion.
- Bachelorâs Degree in Marketing, Communications, Web Development, Computer Science, or related field
- 4+ years of experience in web content management, specifically within a B2B marketing environment.
Nice To Haves
- Working knowledge of HTML, CSS, and basic JavaScript to facilitate custom tweaks within WordPress.
- Experience implementing or managing AI Chat tools or chatbots on-site to enhance user engagement.
- Familiarity with CRO (Conversion Rate Optimization) and A/B testing methodologies.
- Understanding of website accessibility (ADA) and privacy regulations (GDPR/CCPA).
- Experience connecting WordPress with CRM or Marketing Automation platforms.
Responsibilities
- Drive the strategic migration of our website, overseeing content mapping, URL redirects, QA, and launch stabilization.
- Build high-converting landing pages and dynamic site sections that align with our brand.
- Execute advanced SEO and AEO (Answer Engine Optimization) strategies to ensure our content ranks in traditional search and surfaces in AI chat/LLM responses.
- Manage day-to-day operations, including plugin updates, site health monitoring, and troubleshooting technical issues.
- Monitor performance, identifying trends to improve traffic and conversion rates.
- Ensure all content is accurate, accessible, and aligned with our brand while maintaining site speed and security.
- Other duties as assigned.
Benefits
- Unlimited Paid Time Off
- Paid Holidays
- 401(k) Retirement Plan
- Medical, Dental, and Vision Plans
- Short-term Disability, Accident, Hospital, and Cancer Insurance
- Live Near Your Work HomeBuying Incentive
- Employee Referral Bonuses
- Flex Scheduling
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
