Web Content & Experience Specialist-Connected Services

Ford Motor • Dearborn, MI

1d • $72,480 - $121,440 • Hybrid

About The Position

Position Overview: At Ford Motor Company, we believe that freedom of movement drives human progress. Part of that freedom is driven by meeting our customers where they want with the digital tools that make their lives easier and more exciting. We are founding a team of disruptors who can leverage the resource scale of a large company to deliver a game-changing customer shopping experience that is best-in-class. The Integrated Services Digital Specialist is responsible for deeply understanding customer needs and optimizing the presentation, organization, and promotion of our Connected Services (Ie. Connected Nav., BlueCruise) throughout Ford.com to deliver an easy and outstanding shopping experience to meet customer needs during the path to purchase. This role will work with our Business Partners, Vehicle Experience Managers, Analytics and Research teams, as well as lead an agency team to execute experience strategies and tactics.

Requirements

• Bachelor’s degree in marketing, Digital Media, Business, or a related field.
• 3+ years of experience in digital project management, web content strategy, with a working knowledge of website development, platforms, analytics, and customer experience design
• Experience working with Adobe Suite of Products – including AEM, Target, Analytics and Audience Manager
• Comfortable working in a fast paced, fluid environment where priorities shift on a regular basis
• Ability to break down complex tasks or requirements into simpler, more manageable tasks
• Delivers results consistently even under tough circumstances
• Experience communicating with and influencing functional and technical team members at all levels in the organization
• Experience leading cross-functional teams
• Aptitude to recognize roadblocks and escalate issues as needed
• Experience managing agency/partner relations

Nice To Haves

• Knowledge of connected services or apps.
• Experience managing or coordinating site/page migrations — acting as a project manager throughout the process.
• Some exposure to product management or feature delivery lifecycle.
• Ability to work comfortably with multiple stakeholders across different teams.

Responsibilities

• Subject Matter Expert on Integrated Services shopping patterns and customer needs – Gains a deep understanding of current and evolving trends, competitive activity, & technology advancement to inform strategy and tactics.
• Lead Content Migration: Manage the "FoF" (Future of Ford) transition for Integrated Services, specifically overseeing the hand-off of technology specific feature page designs from agency partners
• Web Authoring & Launch: Direct the final review and authoring phases for the Connected Services landing pages, ensuring a seamless move from design approval to live deployment.
• VHP & MYCO Maintenance: Execute the maintenance and update strategy for Vehicle Home Pages (VHPs) during Model Year Change Over (MYCO) launches, ensuring all new creative assets and web guidelines are applied accurately.
• Strategic Site Optimization: Develop and implement a broader structure strategy for Connected Services on Ford.com, with a focus on streamlining and differentiating the user journey for "prospect" vs. "owner" pages to reduce friction.
• Product Bundle Integration: Act as the web lead for the content strategy and web messaging matrix for the bundle initiative, coordinating with stakeholders to establish lead times, project requirements, and cross-team alignment.
• Cross-Functional Liaison: Serve as the primary bridge between creative agencies, internal authoring teams, and product owners to ensure project timelines and technical requirements are met.
• Testing & Innovation: Identify opportunities for new testing ideas within the integrated services space to optimize engagement and conversion across the digital ecosystem.
• Coordination with Media: Ensure alignment with SEO/SEM for repor ting on Search

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level