Web Content & Experience Specialist-Connected Services

Ford • Dearborn, MI

1d

About The Position

Subject Matter Expert on Integrated Services shopping patterns and customer needs - Gains a deep understanding of current and evolving trends, competitive activity, & technology advancement to inform strategy and tactics. Lead Content Migration: Manage the "FoF" (Future of Ford) transition for Integrated Services, specifically overseeing the hand-off of technology specific feature page designs from agency partners Web Authoring & Launch: Direct the final review and authoring phases for the Connected Services landing pages, ensuring a seamless move from design approval to live deployment. VHP & MYCO Maintenance: Execute the maintenance and update strategy for Vehicle Home Pages (VHPs) during Model Year Change Over (MYCO) launches, ensuring all new creative assets and web guidelines are applied accurately. Strategic Site Optimization: Develop and implement a broader structure strategy for Connected Services on Ford.com, with a focus on streamlining and differentiating the user journey for "prospect" vs. "owner" pages to reduce friction. Product Bundle Integration: Act as the web lead for the content strategy and web messaging matrix for the bundle initiative, coordinating with stakeholders to establish lead times, project requirements, and cross-team alignment. Cross-Functional Liaison: Serve as the primary bridge between creative agencies, internal authoring teams, and product owners to ensure project timelines and technical requirements are met. Testing & Innovation: Identify opportunities for new testing ideas within the integrated services space to optimize engagement and conversion across the digital ecosystem. Coordination with Media: Ensure alignment with SEO/SEM for reporting on Search Established and active employee resource groups

Requirements

• Bachelor's degree in marketing, Digital Media, Business, or a related field.
• 3+ years of experience in digital project management, web content strategy, with a working knowledge of website development, platforms, analytics, and customer experience design
• Experience working with Adobe Suite of Products - including AEM, Target, Analytics and Audience Manager
• Comfortable working in a fast paced, fluid environment where priorities shift on a regular basis
• Ability to break down complex tasks or requirements into simpler, more manageable tasks
• Delivers results consistently even under tough circumstances
• Experience communicating with and influencing functional and technical team members at all levels in the organization
• Experience leading cross-functional teams
• Aptitude to recognize roadblocks and escalate issues as needed
• Experience managing agency/partner relations
• Knowledge of connected services or apps.
• Experience managing or coordinating site/page migrations — acting as a project manager throughout the process.
• Some exposure to product management or feature delivery lifecycle.
• Ability to work comfortably with multiple stakeholders across different teams.

Responsibilities

• Lead Content Migration: Manage the "FoF" (Future of Ford) transition for Integrated Services
• Web Authoring & Launch: Direct the final review and authoring phases for the Connected Services landing pages
• VHP & MYCO Maintenance: Execute the maintenance and update strategy for Vehicle Home Pages (VHPs) during Model Year Change Over (MYCO) launches
• Strategic Site Optimization: Develop and implement a broader structure strategy for Connected Services on Ford.com
• Product Bundle Integration: Act as the web lead for the content strategy and web messaging matrix for the bundle initiative
• Cross-Functional Liaison: Serve as the primary bridge between creative agencies, internal authoring teams, and product owners
• Testing & Innovation: Identify opportunities for new testing ideas within the integrated services space
• Coordination with Media: Ensure alignment with SEO/SEM for reporting on Search

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level