Web and Email Manager, Integrated Philanthropy Marketing
About The Position
The Front-End Web Developer builds fundraising websites, produces emails, and works on special projects as assigned for the Division of Philanthropy. This position reports to the Senior Assistant Director, Web and Email, Integrated Philanthropy Marketing and carries a portfolio of fundraising programs, consulting with internal teams on website and email marketing strategies to help reach and exceed fundraising, participation, and philanthropic goals. Responsible for assisting the entire Division with reaching financial goals. Internal Title: Project Manager, Web and Email, Integrated Philanthropy Marketing. Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals. Manage and maintain a digital marketing portfolio of fundraising programs for the Division of Philanthropy.
Requirements
- Excellent coding skills with a strong understanding of HTML, CSS, and responsive design techniques.
- Strong knowledge of email marketing strategies, testing, and reporting.
- Strong understanding of email personalization and segmentation strategies.
- Strong knowledge of website development and production, including experience with front-end web development and web content management systems.
- Excellent project management and organizational skills, attention to detail, and strong written and verbal communication skills.
- Strong analytical skills, including knowledge of web and email metrics and reporting tools.
- Experience with or knowledge of CMS software.
- Blackbaud Luminate Online and Acquia/Drupal are preferred.
- At least 3-5 years' experience developing and implementing successful web and email strategies.
- Strong proficiency in HTML, CSS, Photoshop, Dreamweaver (or comparable code editor), Microsoft Office, web content management systems, and email marketing platforms.
- Ability to manage multiple projects simultaneously, meet all deadlines, and provide quality client service.
- Bachelor's degree required.
Nice To Haves
- Blackbaud Luminate Online and Acquia/Drupal are preferred.
Responsibilities
- Advising on and implementing responsive web marketing strategies, including front-end web development and updating website content to ensure optimal user experience and conversion optimization.
- Advising on and implementing responsive email marketing strategies, including building and testing email campaigns and optimizing code based on best practices.
- Advise on strategies and content layout optimizations for marketing landing pages as needed.
- Develop online surveys as needed.
- Uphold brand guidelines and content standards set for the Jimmy Fund.
- Stay up-to-date with and advocate for digital marketing best practices.
- Help educate Division of Philanthropy on best practices.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
