Wealth Marketing Campaign Manager

BNY • New York, NY

5d • $102,000 - $177,000 • Onsite

About The Position

At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Senior Wealth Marketing Campaign Manager to join our Wealth Management Product Marketing team. This role is located in midtown New York City. In this role, you'll make an impact in the following ways: Lead the planning and execution for strategic and ‘always on' campaigns focused on investment management and wealth planning across UHNW, family office and institutional clients. Develop/execute measurable marketing campaigns/initiatives that drive sales qualified leads (SQLs), assets under management, prospecting program success and content engagement. Drive a client-needs-based approach, creating opportunities for commercial outcomes; identify the right mix of marketing initiatives with an emphasis on high-performing content, which includes testing/learning new delivery formats/channels/approaches to amplify usage. Establish genuine and collaborative relationships with colleagues, business stakeholders and external partners to fully align marketing activities with strategic objectives. Analyze the competitive landscape and identify opportunities to differentiate the firm and make well-informed recommendations. Assist Wealth Content Director and Product Marketing leads with curation of content featured on the BNYM WM public site to ensure relevance and the prominence of most timely themes.

Requirements

• Bachelor's degree with minimum of 10 years of marketing expertise; strong financial services knowledge; follower of the financial markets.
• Incredible attention to detail; drives a tight process to deliver on time and flawlessly.
• Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment that requires tremendous flexibility
• Exceptional culture-carrier, team player, positive thinker and collaborator
• Leadership presence and ability to communicate effectively to a broad spectrum of audiences, including senior management, around key marketing concepts and programs; strong verbal, written and overall communications skills.
• Proficiency with Microsoft Word, PowerPoint, Excel and Adobe.

Nice To Haves

• High level of experience in marketing in the wealth management/private banking (ultra-high net worth individuals) industry is strongly preferred.

Responsibilities

• Lead the planning and execution for strategic and ‘always on' campaigns focused on investment management and wealth planning across UHNW, family office and institutional clients.
• Develop/execute measurable marketing campaigns/initiatives that drive sales qualified leads (SQLs), assets under management, prospecting program success and content engagement.
• Drive a client-needs-based approach, creating opportunities for commercial outcomes; identify the right mix of marketing initiatives with an emphasis on high-performing content, which includes testing/learning new delivery formats/channels/approaches to amplify usage.
• Establish genuine and collaborative relationships with colleagues, business stakeholders and external partners to fully align marketing activities with strategic objectives.
• Analyze the competitive landscape and identify opportunities to differentiate the firm and make well-informed recommendations.
• Assist Wealth Content Director and Product Marketing leads with curation of content featured on the BNYM WM public site to ensure relevance and the prominence of most timely themes.

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life's journey.
• Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior