Marketing Campaign Manager

General Dynamics Information Technology • Falls Church, VA

1d • Hybrid

About The Position

GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team. As a Marketing manager, you will be supporting campaign development for the Defense market for GDIT as well as company-wide technology efforts. You will oversee and execute the strategic and tactical development, delivery and measurement of priority campaigns for GDIT. In this role, you will collaborate with a creative marketing team, technical subject matter experts, alliance partners and the wider Growth organization to create best-in-class marketing programs. This is an exciting opportunity to contribute to the go-to-market strategy and day-to-day marketing direction for many of the business’ most significant pursuits as well as the positioning of its core capabilities. The candidate will oversee the development of integrated marketing campaigns that help position the business for success. This includes maintaining close working relationships with Growth/Business Development directors and Technology leadership to ensure alignment of marketing efforts with business activities in our Defense space. This position requires Hybrid to Falls Church, Virginia office 3 days per week

Requirements

• Education: Bachelor's and/or Master's degree in Marketing, Public Relations, Communications, Journalism or a related discipline
• Required Experience: 5+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience
• Required Skills: Strong and highly effective writing and public speaking skills and interpersonal communication skills.
• Required Skills and Abilities: Experience in cross-channel marketing communications (PR, events, digital and social media)
• Willingness to submit writing samples upon request
• Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.
• Hybrid to Falls Church, Virginia office 3 days per week

Nice To Haves

• Strategic thinker who can synthesize information from various sources to create an actionable point of view.
• Ability to translate strategic plans into actionable execution.
• Energy and creativity. Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities.
• A leader. Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts.
• Business savvy. You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget.
• Team Player. Strong team player with a track record of cross-functional collaboration.
• Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing.
• Creative. You have experience designing integrated marketing campaigns in the technology sector.
• Expertise. You have experience with alliance partner marketing and/or executing campaigns in the technology sector.

Responsibilities

• Creating strategic and measurable go-to-market plans that align to overarching growth and brand goals
• Building consultative relationships with subject matter experts, business development/growth and operational teams
• Consulting with external marketing vendors as well as media partners in support of integrated marketing campaigns
• Collaborating with GDIT’s extensive technology partner ecosystem and supporting the co-marketing initiatives
• Acting as an ambassador for the marketing team, demonstrating the value of strategic marketing
• Working effectively within a large matrixed organization

Benefits

• Growth: AI-powered career tool that identifies career steps and learning opportunities
• Support: An internal mobility team focused on helping you achieve your career goals
• Rewards: Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off
• Flexibility: Full-flex work week to own your priorities at work and at home
• Community: Award-winning culture of innovation and a military-friendly workplace

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees