VP, Team Marketing

LIV Golf • New York, NY

4d

About The Position

LIV Golf’s Team Business Operations department is responsible for the oversight of the 13 LIV Golf teams business, specifically focusing on their sales & marketing efforts. The department is designed to drive operational excellence, provide business services and lead commercial growth and success across all teams.
The Vice President, Team Marketing will be responsible for the oversight of all 13 teams marketing efforts and for leveraging team marketing assets to drive commercial growth and revenue.

Requirements

• Strong leadership skills
• Excellent communication and listening skills
• Great presentation skills
• 10-15 years of experience in team sports marketing & sales efforts
• 10 years in a fast-paced business environment
• Proven track record in developing and executing sales/marketing plans
• Sports, agency or brand industry experience

Nice To Haves

• They understand how to hone & tailor recommendations by stakeholder and team, embracing the idiosyncratic nature of running a business across 13 different teams with different strengths, life stages, branding and players
• They are energized by a lack of structure and are highly capable of creating structure when needed but also understand when to flat-out sprint to deliver business objectives They have experience creating and leading marketing campaigns for brands, sports teams, talent, events etc
• They have experience working with marketing agencies and can apply that mindset to serving our 13 teams
• They evaluate marketing initiatives based on the commercial value they can drive for the organization
• They have a strong understanding of global marketing trends

Responsibilities

• Collaborating with Team General Managers to build year-long marketing strategies for all 13 teams to drive brand awareness, generate and enhance fandom and build commercial platforms
• Working with internal stakeholders and departments to establish best in class CRM, social media and content strategies to generate fandom, commercial scale and deliver annual impressions goals by team
• Ensuring core identities and brand guidelines for all 13 teams are reflected in each team’s marketing plans and league marketing plans
• Building and adapting social media and channel marketing strategies that fit for each of the 13 teams, including working with teams on paid and unpaid media strategies, socials and player posting calendars and social approach to sponsor collaborations and channel focus e.g., YouTube
• Collaborating with merchandise team at the league and the teams to translate the brand identity to retail, bringing team brands to life for fans and driving team revenue
• Building tool kits and frameworks on how teams can support league-wide marketing and ticket initiatives including all events, launches, announcements, etc;
• Being a creative, solutions-oriented thinker, who can apply industry best practices across a diverse set of markets and channels, and potential fans

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees