VP Retail Sales - West Coast Based

Produce Careers

13d

About The Position

Our client is a national fresh produce and value-add provider that is looking for a talented individual to facilitate their retail program initiatives in the Western US. VP Retail - West is responsible for driving revenue growth, profitable market share, and long-term customer partnerships. This role owns retail customer strategy, sales performance, while ensuring alignment with Operations, Supply Chain, Quality, and Marketing to deliver best-in-class service and product execution. This individual must have an entrepreneurial spirit, a passion for food and a focus on building a strong fresh foods sales culture. This business is complex and requires strong critical thinking skills. Cross functional collaboration is a must. Success in this role will be measured by revenue growth, margin performance, expansion of business into new accounts and customer satisfaction.

Requirements

• Bachelor’s degree required
• 15+ years of progressive retail sales leadership experience, preferably in fresh food, produce and Deli preferred.
• Proven success managing national and regional retail customers such as Costco, Starbucks, Albertsons and Trader Joes
• Strong financial acumen and pricing discipline, with a focus on topline growth with bottom line focus
• Executive presence with the ability to influence internally and externally.
• Proven track record of consistently achieving and exceeding sales and margin targets.
• Strong capability to build trusted, executive-level relationships with retail partners and influence outcomes.
• Collaborative, enterprise-focused mindset with integrity, ethical judgment, and sound decision-making.
• Travel is required, most West coast focused, but potential East Coast travel for customer meetings/shows and corporate meetings a few times a year
• Physical Demands : This role operates in a professional office environment with periodic travel to manufacturing sites and is primarily sedentary, involving extended computer use and communication across locations; the individual must be able to navigate office and production settings and meet essential job functions with or without reasonable accommodation.

Responsibilities

• Sales Strategy & Growth
• Retail Customer Leadership
• Sales Team Leadership & Development
• Sales Operation & Enablement

Benefits

• Competitive compensation package
• Life, Health, Dental, Vision
• 401(K) including company match
• Paid Time Off annually + Paid Holidays
• Career Advancement opportunities and Tuition Assistance to help you achieve your goals and continue your career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive