VP, Product Marketing

Via•New York, NY

12d•Onsite

About The Position

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. As Vice President of Product Marketing , you’ll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and go‑to‑market (GTM) strategies in order to build Via’s reputation and drive growth. This is a great opportunity to make the technology behind public transit transformation exciting and tangible for our key buying audiences. The role is both strategic and hands-on - creating excitement for Via’s product story and bringing it to life in ways that are clear, compelling, and differentiated. You will partner with product, engineering, sales, the broader marketing team and other Via functions to understand the intricacies of the Via business, and ensure our value propositions resonate with our key audiences. The role reports to the Chief Marketing Officer, and is based in our New York headquarters.

Requirements

Minimum of 13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact.
Strong strategic thinking paired with executional excellence — you can shape a vision and roll up your sleeves to make it happen.
Proven ability to partner cross-functionally with Commercial, Product, and other cross functional leaders to align strategies and outcomes.
A customer-first mindset and passion for creating market-defining stories that inspire and sell.
An ability to create measurable impact - and then build systems and processes to replicate success.
Deep curiosity about how the product works, the role it plays in solving customer pain points, and what makes it truly unique.
A sense of urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact.
Creative, resourceful, and energized by a fast-paced, high-growth environment.

Responsibilities

Craft Via’s product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper).
Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding.
Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints.
Enable GTM teams to win by delivering messaging, playbooks, and demos that improve close rates, win rates, and deal velocity.
Collaborate with Communications to create narratives and messages that influence Via’s media coverage, analyst reports, and market perception.
Collaborate on content strategy to deliver high-impact materials that engage buyers from awareness through decision.
Advance thought leadership by creating compelling content and engaging in speaking opportunities that reinforce Via’s position as the category leader.
Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve.
Create replicable tools and processes to support efficiency and scale.