VP, Product Marketing

New Relic • San Francisco, CA

3d • Remote

About The Position

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us! Your opportunity Join an AI-forward organization and collaborate with an AI-focused CMO to define the future of intelligent observability. The VP of Product Marketing at New Relic will play a critical role in shaping the company’s go-to-market strategy, driving both inbound and outbound product marketing activities. This role encompasses a broad range of responsibilities including competitive intelligence, analyst relations (AR), industry and solutions marketing, and partner marketing. Reporting to the CMO, you will lead a talented team of product marketers who are passionate about bringing New Relic’s innovations to market, driving customer engagement, and establishing New Relic as the leader in Intelligent Observability.

Requirements

• 15+ years of experience in product marketing, preferably within B2B SaaS, enterprise software, or cloud-based technology companies, with proven success in inbound and outbound product marketing roles.
• Deep experience in competitive intelligence, product packaging, and driving go-to-market strategies that deliver measurable results.
• Demonstrated success in analyst relations, with a track record of driving positive coverage and recognition from leading industry analysts.
• Extensive experience in industry and solutions marketing, with a focus on creating tailored messaging that resonates within specific verticals.
• Strong partner marketing experience, with a history of building successful co-marketing programs with technology and channel partners.
• Ability to take an AI-forward approach when implementing and executing product marketing.
• Exceptional communication skills, with the ability to translate complex product capabilities into clear, compelling messaging that resonates with technical and business audiences alike.
• Proven ability to lead, mentor, and inspire large, diverse teams, driving a culture of collaboration and excellence.
• Data-driven mindset with a strong grasp of marketing analytics, customer insights, and performance measurement to inform strategy and optimize execution.

Responsibilities

• Thought Leadership: Position New Relic as a thought leader in the observability space by driving the creation of a compelling story backed by content, including whitepapers, blogs, webinars, and speaking engagements that highlight market trends, best practices, and New Relic’s unique value proposition.
• Inbound and Outbound Product Marketing: Develop and execute product marketing strategies that drive product adoption, customer engagement, and market differentiation. Lead both inbound activities (e.g., market research, product packaging, messaging and positioning) and outbound activities (e.g., product launches, sales enablement, sales plays).
• Competitive Intelligence: Own the competitive intelligence function, delivering insights that inform product strategy, messaging, and sales positioning. Develop actionable competitive positioning frameworks and train sales teams on differentiation tactics.
• Analyst Relations (AR): Manage relationships with key industry analysts to drive positive coverage of New Relic in analyst reports, maintain an ongoing dialogue with influential analysts, and ensure alignment between New Relic’s product strategy and market trends.
• Industry and Solutions Marketing: Develop tailored messaging and marketing programs for key verticals (e.g., finance, healthcare, eCommerce) and solutions (e.g., application monitoring, infrastructure monitoring) to enhance New Relic’s relevance in specific industries.
• Partner Marketing: Collaborate closely with alliances and partner teams to develop joint marketing programs with strategic partners, including cloud providers, technology integrations, and channel partners, to drive co-selling opportunities and expand market reach.
• Sales Enablement: Develop and deliver impactful sales enablement materials, including product training, competitive battlecards, pitch decks, and playbooks that equip the sales team with the knowledge and tools needed to sell effectively.
• Team Leadership: Lead, mentor, and develop a high-performing product marketing team, fostering a culture of collaboration, creativity, and results-driven execution.

Benefits

• New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, and mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time-off, and other competitive benefits designed to improve the lives of our employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees