VP, Product Marketing

6sense

19d • $240,139 - $305,204 • Remote

About The Position

The Vice President of Product Marketing is responsible for driving differentiated, inspiring, and crisp product positioning, messaging, value propositions, and content that articulate the strength of the 6sense brand and platform. This executive ensures that 6sense’s innovation and category‑defining capabilities are clearly understood across customers, prospects, analysts, and influencers, and leads the strategy and execution of all product launches.

Requirements

• 15+ years of product marketing leadership experience in high-growth B2B SaaS; RevTech/MarTech preferred.
• Proven success leading and scaling large (20+) product marketing teams.
• Demonstrated ability to build differentiated positioning, messaging, and thought leadership programs.
• Strong cross-functional collaboration skills and executive-level communication presence.
• High-energy, adaptable leader with a passion for innovation, customer-centricity, and delivering superior experiences.

Responsibilities

• Lead end-to-end ownership of product marketing, setting the strategic vision and defining how the team drives platform and solution positioning, messaging clarity, and market momentum.
• Develop thought leadership and category-defining narratives that advance 6sense’s role at the center of the RevTech/Revenue AI category.
• Own and evolve platform positioning, core messaging, and differentiated value propositions based on customer insights, competitive intelligence, and market trends.
• Craft tailored narratives that communicate compelling value to Marketing, Sales, Customer Success, and Revenue Operations personas.
• Define and run the product launch strategy, ensuring readiness, alignment, and successful adoption.
• Oversee development of compelling buyer-facing content, including messaging frameworks, solution guides, demos, videos, and interactive content.
• Define organizational strategy, hiring plans, goals, KPIs, and budget for the product marketing team.
• Lead a team and foster a culture of innovation, collaboration, and customer-centricity.

Benefits

• Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options.
• We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
• We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform.
• Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth.
• From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed