VP of Sales - Gallaher
About The Position
Founded in 1973, Gallaher is a trusted provider of fire alarm and life safety solutions with a long-standing history of serving end users and electrical contractors. Originally established as a manufacturers’ representative firm, Gallaher has grown and evolved over decades to become a knowledgeable and reliable partner in the fire and life safety industry. With deep technical expertise and strong industry relationships, Gallaher delivers solutions that support system design, compliance, and long-term reliability across a wide range of applications. The team is known for its experience, professionalism with offerings including video surveillance, intrusion detection, fire alarms, camera systems, access control, and 24/7 monitoring. Gallaher is proud to be part of Zeus Fire and Security. The VP of Sales is responsible for leading and driving the performance of a multi-location sales team within a defined region. This role owns day-to-day execution of the sales function, including pipeline management, forecasting, talent development, and consistent attainment of booking targets. The business is in an active growth phase, with a focus on strengthening sales execution, adding talent, and driving consistency across offices. This leader is responsible for implementing established sales processes, reinforcing operating discipline, and ensuring consistent execution across all offices. This is a hands-on leadership role. The VP of Sales is expected to be actively engaged with the team in the field, involved in deals when needed, and directly accountable for hiring, coaching, and performance management. In addition to strengthening the current team, this role is expected to build the foundation for scale by hiring and developing a layer of frontline sales leadership within the first 6–12 months.
Requirements
- Bachelor’s degree required, Business, Marketing, or related field preferred
- 8+ years of progressive sales leadership experience in a B2B, solution-based environment
- Experience leading multi-location or distributed sales teams
- Demonstrated ability to hire, develop, and manage sales talent
- Strong command of pipeline management, forecasting, and sales operating cadence
- Hands-on leadership style with a bias toward execution and accountability
- Proficiency with CRM systems (Salesforce preferred) and sales enablement tools
Nice To Haves
- Industry experience in fire and security, construction, or a related field is helpful but not required
Responsibilities
- Own regional sales performance across new customer acquisition and existing account growth
- Maintain a disciplined, high-quality pipeline with clear visibility and consistent progression
- Lead regular pipeline and forecast reviews, ensuring accuracy and accountability
- Drive consistent execution of the full sales cycle across all offices
- Recruit, hire, and onboard additional sales talent to support growth and improve overall team capability
- Actively manage performance; coaching top performers while addressing underperformance directly and in a timely manner
- Establish clear expectations around activity, pipeline development, and results
- Build a layer of frontline sales leadership within the first 6–12 months to support scale, improve day-to-day management, and drive consistency across offices
- Develop emerging leaders within the team, creating a bench for future leadership roles
- Implement and reinforce a consistent, repeatable sales process across the organization
- Drive adoption and effective use of CRM (Salesforce) and quoting tools (PROS)
- Establish and maintain a regular operating cadence (pipeline reviews, deal reviews, performance check-ins)
- Improve overall sales execution through structure, discipline, and attention to detail
- Ensure data integrity and consistent usage of CRM to enable accurate reporting, forecasting, and performance management
- Drive execution of go-to-market priorities to deliver measurable pipeline growth and revenue outcomes within the hub
- Identify and support high-value opportunities, including complex or multi-system deals
- Strengthen relationships with key customers and partners to support long-term growth
- Partner with Operations, Finance, and Marketing to ensure alignment from sale through delivery
- Serve as an escalation point for complex deals or customer challenges, helping remove obstacles and maintain momentum
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1-10 employees
