VP of Sales

Bask & Lather

1d • $225,000 - $265,000 • Remote

About The Position

Bask & Lather is a fast-growing, family-founded haircare brand rooted in effective, results-driven products focused on hair growth and scalp health. With strong momentum across direct-to-consumer channels and social commerce, the company is entering its next phase of growth—building a structured, multi-channel beauty business across DTC, Amazon, TikTok Shop, and selective retail expansion.

The VP of Sales is a strategic and execution-driven leader responsible for building and scaling Bask & Lather’s entire sales function. This role owns revenue growth, channel strategy, and distribution expansion across DTC, marketplaces, and retail/wholesale.

This is not a maintenance role — this is a build, optimize, and scale role. The ideal candidate is both strategic and hands-on, capable of creating a clear go-to-market roadmap while also driving execution, accountability, and performance across all channels.

Requirements

• 8–12+ years in sales leadership within beauty, wellness, or CPG
• Proven experience scaling a brand across DTC + retail + marketplaces
• Strong track record of securing and growing retail accounts
• Strategic thinking and hands-on execution
• Strong financial and analytical acumen
• Deep understanding of retail dynamics and channel management
• Ability to build systems, not just manage them
• Comfortable operating in a fast-paced, high-growth environment
• Results-driven and accountable
• Direct, clear communicator
• Builder mindset (not corporate, not overly theoretical)
• Comfortable making decisions with imperfect information

Nice To Haves

• Experience with Amazon, TikTok Shop, or digital-first brands strongly preferred

Responsibilities

• Revenue Ownership & Growth Strategy
• Own and deliver company-wide revenue targets across all channels
• Develop and execute a multi-channel sales strategy aligned with business goals
• Establish clear revenue forecasting models and growth plans
• Identify and unlock new revenue opportunities (retail, wholesale, partnerships)
• Retail & Wholesale Expansion
• Build and execute retail entry strategy (Target, Walmart, CVS, Sally, etc.)
• Define channel sequencing strategy (when, where, and how to expand)
• Manage relationships with brokers, distributors, and retail buyers
• Oversee sell-in, sell-through, and retail performance metrics:
• Units per store per week
• Inventory levels and replenishment
• Merchandising and placement strategy
• DTC & Marketplace Alignment
• Partner with E-Commerce and Marketing teams to optimize:
• Shopify performance
• Amazon growth strategy
• TikTok Shop expansion
• Ensure pricing, promotions, and channel strategies are aligned and profitable
• Support promotional calendar planning and product launches
• Forecasting & Inventory Planning
• Partner with Operations and Supply Chain to:
• Build accurate demand forecasts
• Align inventory with sales plans
• Prevent stockouts and overproduction
• Own sales input into S&OP (Sales & Operations Planning)
• Margin & Profitability Management
• Ensure all sales channels maintain strong margins
• Evaluate trade spend, discounts, and promotional investments
• Build pricing strategies that balance growth and profitability
• Team Leadership & Infrastructure
• Build and scale the sales organization (as needed)
• Establish KPIs, reporting cadences, and accountability structures
• Create a performance-driven, execution-focused culture
• Develop playbooks for:
• Retail expansion
• Distributor management
• Sales forecasting
• Cross-Functional Leadership
• Partner closely with:
• Marketing (campaign alignment, product launches)
• Finance (forecasting, revenue tracking, margin analysis)
• Operations (inventory, fulfillment)
• Act as a key leadership voice in company-wide planning and strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed