VP of Sales - Gallaher
About The Position
Founded in 1973, Gallaher is a trusted provider of fire alarm and life safety solutions, serving end users and electrical contractors. Originally a manufacturers’ representative firm, Gallaher has grown to become a knowledgeable partner in the fire and life safety industry, offering solutions that support system design, compliance, and long-term reliability. Their offerings include video surveillance, intrusion detection, fire alarms, camera systems, access control, and 24/7 monitoring. Gallaher is part of Zeus Fire and Security. The VP of Sales is responsible for leading and driving the performance of a multi-location sales team within a defined region. This role involves day-to-day execution of the sales function, including pipeline management, forecasting, talent development, and consistent attainment of sales targets. The business is in an active growth phase, focusing on strengthening sales execution, adding talent, and driving consistency across offices. This leader will implement established sales processes, reinforce operating discipline, and ensure consistent execution. This is a hands-on leadership role, requiring active engagement with the team in the field, involvement in deals, and direct accountability for hiring, coaching, and performance management. The VP of Sales is also expected to build the foundation for scale, including hiring and developing a tier of frontline sales leadership within the first 6–12 months, transitioning from direct rep management to a structured leadership model as the team scales.
Requirements
- Bachelor’s degree required
- 8+ years of progressive sales leadership experience in a B2B, solution-based environment
- Demonstrated ability to hire, develop, and manage sales talent
- Strong command of pipeline management, forecasting, and sales operating cadence
- Hands-on leadership style with a bias toward execution and accountability
- Proficiency with CRM systems (Salesforce preferred) and sales enablement tools
Nice To Haves
- Bachelor’s degree in Business, Marketing, or related field preferred
- Experience leading multi-location or distributed sales teams is highly desired
- Industry experience in fire and security, construction is highly desired
Responsibilities
- Own regional sales performance across new customer acquisition and existing account growth
- Maintain a disciplined, high-quality pipeline with clear visibility and consistent progression
- Lead regular pipeline and forecast reviews, ensuring accuracy and accountability
- Drive consistent execution of the full sales cycle across all offices
- Recruit, hire, and onboard additional sales talent to support growth and improve overall team capability
- Actively manage performance—coaching top performers while addressing underperformance directly and in a timely manner
- Establish clear expectations around activity, pipeline development, and results
- Build a layer of frontline sales leadership within the first 6–12 months to support scale, improve day-to-day management, and drive consistency across offices
- Develop emerging leaders within the team, creating a bench for future leadership roles
- Implement and reinforce a consistent, repeatable sales process across the organization
- Ensure data integrity and consistent usage of CRM to enable accurate reporting, forecasting, and performance management
- Drive adoption and effective use of CRM (Salesforce) and quoting tools (PROS)
- Establish and maintain a regular operating cadence (pipeline and deal reviews, performance check-ins)
- Improve overall sales execution through structure, discipline, and attention to detail
- Execute local go-to-market priorities in alignment with company strategy, including target accounts and vertical focus
- Identify and support high-value opportunities, including complex or multi-system deals
- Strengthen relationships with key customers and partners to support long-term growth
- Partner with Operations, Finance, and Marketing to ensure alignment from sale through delivery
- Serve as an escalation point for complex deals or customer challenges, helping remove obstacles and maintain momentum
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1-10 employees
