VP of Retail

ALOHA Collection•Encinitas, CA

About The Position

ALOHA Collection is a fast growing lifestyle brand that was born out of a love of travel, adventure and the ocean. This California based brand with Hawaiian roots located in Encinitas, CA focuses on travel accessories. Travel is our inspiration, the beach is our home. ROLE OVERVIEW The VP of Retail joins ALOHA Collection’s Senior Leadership Team as the strategic and operational leader of the retail channel across Hawaii, California, Florida, and future markets. This role shapes the long-term vision for the retail fleet, builds the infrastructure required for scale, and ensures stores deliver an elevated customer experience that reflects the ALOHA brand. In addition to overseeing all store performance, this leader owns the full expansion strategy including market evaluation, property sourcing, lease negotiations, landlord partnerships, and the complete process of opening new locations across existing markets, new markets, and potential international regions. The VP of Retail partners closely with all functions across the organization to ensure the retail channel is aligned with company priorities and positioned for sustained financial and brand success.

Requirements

Bachelor’s degree required; advanced degree preferred
10–15+ years of progressive retail leadership experience, including leading multi-store organizations at the Senior Director or VP level
Proven experience in retail expansion, including market evaluation, portfolio planning, lease negotiation, and partnerships with real estate and landlord teams
Full P&L ownership with strong financial acumen and experience partnering with Finance, Merchandising/Planning, and Supply Chain
Demonstrated success driving profitable growth through KPI management (traffic, conversion, AOV, UPT, customer acquisition, inventory productivity, payroll %)
Experience building and scaling retail operating systems, training programs, reporting tools, and field leadership structures
Deep knowledge of assortment planning, allocation strategy, and inventory flow
Experience integrating retail with omnichannel initiatives in partnership with eCommerce and Marketing
Willingness and ability to travel frequently
Exceptional leadership skills with a proven ability to hire, develop, and coach high-performing teams across stores, regions, and HQ
Strong cross-functional influence and collaboration skills, aligning teams around shared financial and operational goals
Highly analytical, organized, and data-driven mindset with comfort adopting new systems and tools
Flexibility, resilience, and effectiveness in fast-paced, high-growth environments

Responsibilities

Shape the long-term retail strategy across existing markets, new opportunities, and potential international expansion as a key member of the Senior Leadership Team
Lead all expansion activities including market evaluation, site selection, lease negotiations, property planning, and portfolio optimization
Partner with Finance, the VP of Merchandise and Planning, and Supply Chain to set and deliver retail financial targets and align on revenue, margin, labor, and inventory goals
Own retail P&L performance and collaborate cross-functionally to drive sustainable top line and profitability outcomes
Build scalable retail operating systems, SOPs, reporting tools, and training programs that support consistency, efficiency, and growth
Oversee retail KPIs including traffic, conversion, AOV, UPT, customer acquisition, loyalty participation, inventory productivity, and payroll percent
Analyze store and fleet performance to identify opportunities, resolve operational challenges, and increase sales productivity
Partner with Product, Merchandising, and Planning on assortment strategies, allocations, inventory flow, and in-store storytelling
Collaborate with Marketing and eCommerce on omnichannel strategies, local marketing initiatives, and customer acquisition programs
Lead and develop a high-performing retail organization through strong hiring, coaching, training, and leadership development
Ensure efficient labor planning, operational discipline, and strong expense and payroll management across the fleet
Maintain consistent field presence to stay connected to customer behavior, team culture, and operational execution
Champion the ALOHA spirit and foster a warm, inclusive, high-performance culture across the retail organization