VP of Product Strategy & Enablement

Lower

21d

About The Position

The VP of Product Strategy & Enablement is a strategic leadership role responsible for owning the full lifecycle of our mortgage products — from inventory and documentation to training, marketing, and future-state system integration. This leader will drive product adoption, expand market utilization, and ensure our offerings align with business goals and field-level needs. Leveraging a strong background in underwriting, this individual will also serve as a critical bridge between Product and Underwriting, ensuring alignment of credit policy, execution, and product applicability. Additionally, this role will play a key part in our technological evolution, supporting the engineering and implementation of products in new operating systems and the Pricing & Product Engine (PPE).

Requirements

Proven mortgage product leadership with deep understanding of underwriting principles and credit policy.
Experience developing and delivering training and enablement programs for sales.
Strong cross-functional collaboration skills, especially with Operations, Underwriting, and Tech teams.

Nice To Haves

Familiarity with PPE platforms and LOS implementations is a plus.

Responsibilities

Product Ownership & Strategy
Own and manage the complete lifecycle of all current mortgage products.
Conduct a detailed audit of product availability, usage, and documentation.
Lead the development and ongoing refinement of internal product collateral, documentation, and access tools.
Identify underutilized products and develop strategies to increase adoption.
Sales Collaboration & Market Expansion
Partner with sales leaders, branch managers, and loan officers to demonstrate how products can unlock business opportunities in new markets and with new referral partners.
Serve as a strategic advisor on product positioning and field enablement.
Monitor and capture field feedback to influence product evolution and training needs.
Training, Marketing & Field Enablement
Lead the creation and delivery of comprehensive product training, in partnership with Training and Sales Enablement teams.
Align with Marketing to ensure products are promoted effectively, both internally and externally.
Build scalable tools and campaigns to reinforce understanding and usage of available products.
Product Development & Innovation
Identify market gaps and emerging borrower needs to inform product enhancement or creation.
Partner with Capital Markets, investor relations, and financial institutions to bring new products to life.
Evaluate and onboard new investor products, ensuring they meet credit, pricing, and operational requirements.
Product Implementation in Systems (OS & PPE)
Actively support the integration of product strategy into the future-state Loan Operating System and PPE.
Collaborate with Product, Engineering, and Secondary teams to ensure product rules, eligibility logic, pricing, and workflows are correctly engineered and tested.
Provide field-level insights during configuration and user testing phases.
Underwriting Bridge & Partnership
Maintain a close connection with the Underwriting leadership team, particularly with Christa, to align on credit policy and product fit.
Act as a liaison between Product and Underwriting to ensure guidelines and execution remain consistent and scalable.
Identify opportunities to streamline communication, address field escalations, and proactively close any product-related underwriting gaps.
Product Rollout Leadership
Own the cross-functional rollout of new products, working in lockstep with Secondary, Operations, Underwriting, Sales, and Training.
Define rollout timelines, success metrics, and adoption tracking.