VP of Product, Platform

USA TODAY Co.

6d•$250,000 - $275,000•Remote

About The Position

LocaliQ is seeking a Vice President of Product, Platform to own the vision, strategy, and execution of the internal platform systems that power our digital advertising, data, and marketing products. This role is accountable for building scalable, reliable, and extensible platform capabilities that enable product innovation, operational efficiency, and long-term growth across the organization. This leader owns the platform roadmap—the foundational systems, data, workflows, and tooling that product portfolio teams and client success teams depend on to plan, build, and operate effectively. Success in this role requires strong technical product leadership, deep partnership with Engineering, and a pragmatic approach to applying AI and automation to real business and data problems. The ideal candidate has experience building internal platforms in complex, data-intensive environments, brings technical credibility, and understands how to drive leverage across a multi-product organization—ideally within digital advertising or adjacent ecosystems.

Requirements

12+ years of product management experience, including senior leadership roles
Proven ownership of internal platforms, infrastructure products, or highly technical systems
Strong technical fluency across APIs, data pipelines, distributed systems, and cloud platforms
Experience applying AI, ML, or advanced automation to solve data or operational problems
Demonstrated ability to partner deeply with Engineering leadership

Nice To Haves

Experience in digital advertising, ad tech, martech, or media platforms
Background supporting large-scale internal data and workflow systems
Prior hands-on technical experience (engineering, data, or technical PM)
Experience building platforms that serve multiple downstream product teams

Responsibilities

Platform Product Ownership
Own the end-to-end platform product vision and roadmap for LocaliQ’s internal systems
Build shared capabilities that support multiple product lines and operational teams
Ensure platform decisions balance near-term enablement with long-term scalability
Reduce fragmentation, duplication, and accumulated technical debt across the organization
AI, Data, and Automation Enablement
Identify and prioritize high-impact opportunities to apply AI and intelligent automation to internal platforms
Partner with Engineering to improve:
Data quality, normalization, and enrichment
Workflow automation and operational efficiency
System intelligence and decision support
Ensure AI-driven solutions are production-ready, measurable, and tied to clear business outcomes
Technical Product Leadership
Translate complex technical systems and architectural concepts into clear product strategy and priorities
Partner closely with Engineering leadership on sequencing, tradeoffs, and delivery
Establish strong product discipline around requirements, prioritization, and execution
Operate comfortably across infrastructure, data platforms, APIs, and internal tooling
Product Portfolio & Client Success Enablement
Partner closely with Engineering and product portfolio leaders to translate platform capabilities into practical, high-impact solutions that enable the broader product organization and client success teams
Treat product portfolio leaders as key stakeholders and customers of the platform
Build platform capabilities that improve speed, reliability, and consistency for client-facing teams
Digital Advertising Context
Ensure internal platforms effectively support digital advertising use cases including campaign execution, reporting, optimization, and partner integrations
Understand the constraints and realities of ad-tech ecosystems, including data dependencies, APIs, attribution, and privacy considerations
Team Leadership & Development
Lead and grow a team of senior platform-focused product managers
Set a high bar for technical rigor, execution quality, and stakeholder communication
Coach PMs to operate effectively in complex, dependency-heavy environments