VP of PR, Consumer & Food Brands
About The Position
The Consumer & Food Brands team at The Brand Guild partners with some of the most exciting, culture-shaping brands in the country—from beloved national food favorites to design-driven consumer brands defining what’s buzzy now. As we continue to grow, we’re seeking a Vice President of Public Relations to lead a dynamic portfolio of brands and help shape the future of our consumer practice. This is a senior leadership role for someone with 10+ years of PR agency experience, deep category expertise across consumer and F&B, and a passion for building standout brand narratives. The ideal candidate is a strategic thinker, a collaborative partner, and an inspiring leader who brings both creativity and rigor to the work. If you thrive in fast-paced consumer categories and love helping brands break through, we'd love to talk. Note: This position is based in The Brand Guild’s NYC office with 3 days/week in-office.
Requirements
- 10+ years of PR agency experience working across consumer categories; deep experience in food, beverage, and CPG strongly preferred
- A track record of delivering press results that move the needle for consumer and F&B brands
- Strong relationships with editors, writers, and producers across lifestyle, consumer, business, design, food, and trade media
- Experience overseeing a mix of accounts, budgets, direct reports, and cross-functional workstreams
- Ability to translate cultural insights into compelling brand storytelling
- Exceptional writing, communication, and presentation skills
- Experience navigating client dynamics at the executive level, offering clear counsel and decisive recommendations
- Ability to manage complex projects, anticipate needs, and keep teams moving with clarity and confidence
Responsibilities
- Lead integrated communications strategy for a portfolio of food, beverage, and consumer lifestyle brands—driving visibility, cultural relevance, and business impact
- Serve as senior strategic counsel to clients, shaping narratives, anticipating challenges, and guiding long-term planning
- Build and nurture top-tier media relationships across consumer, lifestyle, food, design, business, and trade categories
- Oversee development of proactive media outreach plans, story mining, pitch strategy, and press moments that break through
- Concept and drive pressworthy campaigns, partnerships, and brand moments that earn attention and cultural relevance
- Analyze media performance and translate it into strategic insights that inform future campaigns
- Partner closely with Marketing, Events, Social, and Creative teams to deliver integrated brand moments
- Oversee and develop a high-performing PR team, setting vision, mentoring talent, and fostering a culture of creativity, accountability, and results
- Contribute to leadership conversations around team growth, resourcing, process, and best practices
- Support new business efforts as needed, including strategy development and pitch participation
Benefits
- People-first culture: A supportive, high-energy team that values creativity, collaboration, and balance
- Professional development: Annual stipend, training programs, and mentorship opportunities
- Comprehensive benefits: Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
- Time to recharge: Robust PTO policy (~44 days annually!), including mental health days, Summer Fridays, and generous paid family leave
- Hybrid flexibility: Three in-office days designed for connection, collaboration, and creativity
- Exciting clients: Work with best-in-class F&B and consumer brands that shape culture
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
51-100 employees
