VP of Consumer & Brand Marketing

Replit•Foster City, CA

3d•Onsite

About The Position

Replit started as a platform loved by developers — but it's becoming something much bigger. With AI-powered software creation, Replit now enables anyone to turn their ideas into real applications, regardless of technical background. Our audience is expanding from developers and engineers to entrepreneurs, designers, students, and anyone with a problem worth solving. That's a fundamentally different marketing challenge — and an extraordinary opportunity. We're looking for a VP of Brand & Consumer Marketing to own how the world experiences and talks about Replit, building the narrative engine that reaches both the developers who love us and the millions of non-technical builders who don't yet know they can create software. You'll unify brand, content, and social into a cohesive story that captures what makes Replit different — not just as a developer tool, but as the platform where anyone can go from idea to software. You'll define a brand voice that speaks credibly to technical audiences while being genuinely inviting to people who've never written a line of code. You'll work closely with Product Marketing and Growth Marketing — taking the core product narrative and bringing it to life across every organic surface where builders discover and fall in love with Replit. This is a leadership role reporting directly to the CMO.

Requirements

15+ years of marketing experience with at least 5 years leading brand, content, or consumer marketing teams at a high-growth technology company
A portfolio of work that demonstrates exceptional storytelling instincts — you've built brands that people genuinely love, not just recognize
Deep experience building and scaling content engines that drive measurable awareness and organic growth
A track record of building social media presence that punches well above the company's weight class
Experience with influencer, creator, or community-driven marketing programs
Strong understanding of developer audiences — you know how to speak to technical communities without sounding like marketing
Experience partnering with product marketing, growth, and communications teams in a matrixed marketing org
Proven ability to recruit, develop, and inspire creative teams
Comfort operating at both the strategic level (brand architecture, narrative strategy) and the executional level (writing headlines, reviewing content, shaping campaigns)

Nice To Haves

Experience at a developer tools, infrastructure, or platform company
Background in both B2C and B2B marketing — understanding how brand investments create enterprise air cover
Experience engaging with developer advocacy and community programs
Personal presence on social media that demonstrates your understanding of the medium

Responsibilities

Define and own Replit's brand narrative. You'll shape the story of what Replit is and why it matters — not just as a development tool, but as the platform where anyone can go from idea to software. You'll establish a brand voice that's distinctive, technically credible, and unmistakably Replit across every channel and touchpoint.
Build a world-class content engine. You'll develop and execute the content strategy that makes Replit the most interesting company in developer tools to follow. This means blog content, tutorials, thought leadership, video, and storytelling that showcases what our builders create — turning our community's output into our most powerful marketing asset.
Own social media strategy and presence. You'll lead Replit's social presence across Twitter/X, LinkedIn, TikTok, YouTube, and emerging platforms. You'll build a social strategy that drives awareness, engagement, and organic adoption — creating moments that get the developer world talking.
Launch and scale influencer and creator partnerships. You'll build the programs that put Replit in the hands of the developers, creators, and tech voices who shape how the world thinks about building software. You'll design partnerships that feel authentic and drive real adoption, not just impressions.
Amplify product launches. You'll partner with Product Marketing to bring every launch to life through organic storytelling — the blog narrative, the social drumbeat, the creator activations, the community excitement. PMM defines the positioning; you make the world feel it.
Build and lead a high-performing team. You'll recruit and develop a team of content creators, social strategists, and partnership managers who are as passionate about the craft of storytelling as they are about the future of software creation.
Create global campaign themes that work across audiences. You'll develop overarching campaign concepts and creative platforms that can be activated across consumer, enterprise, and partner marketing — giving every team a shared narrative to rally around while adapting execution for their specific audiences. You'll ensure Replit shows up in market with one coherent brand story, not a collection of disconnected campaigns.