VP of Marketing

De Soi•Los Angeles, CA

11h•Hybrid

About The Position

We're looking for our first VP of Marketing to lead us through our next phase of growth. You'll be a key member of our executive team, partnering directly with our founders and leadership to define and execute a long-term brand and growth strategy. You will oversee the full marketing ecosystem: brand, digital, retail, product marketing, trade, and partnerships with full accountability for performance, team leadership, and cross-functional alignment. Our brand is at an exciting inflection point. With strong momentum our next phase is about scaling brand awareness and activating our footprint to drive sales across all channels. We’re looking for a strategic marketing leader who can build a nationally recognized brand and lead the marketing engine needed for our next stage of growth. This is a hybrid role based in Playa Vista (Tuesdays & Thursdays in-office).

Requirements

10+ years of progressive marketing leadership experience
Experience scaling a celebrity-founded or personality-driven brand
Experience leading brand through rapid growth and/or category creation
Proven P&L ownership across DTC and retail channels
Experience managing teams and agencies at scale
Strong executive presence and ability to influence cross-functionally

Nice To Haves

Experience in CPG, beauty, fashion, lifestyle, or adjacent consumer categories
Deep understanding of influencer ecosystems and cultural marketing
Experience navigating both early-stage scrappiness and structured scaling
Strong intuition for brand world-building paired with data fluency

Responsibilities

Define and evolve De Soi’s long-term brand vision and category positioning
Serve as strategic thought partner to founders on brand equity, cultural relevance, and expansion opportunities
Build and execute a 1–3 year marketing roadmap aligned to revenue, distribution, and enterprise value goals
Translate brand ambition into measurable growth plans across DTC, Amazon, retail, and on-premise
Act as the executive steward of brand voice, visual identity, storytelling, and experiential world-building
Shape founder participation across launches, content, PR, retail activations, and collaborations
Own full marketing P&L and budget allocation across channels
Lead DTC (Shopify + Amazon) growth strategy, including CAC, LTV, retention, subscription, and profitability
Build omnichannel strategy across retail, retail media, and on-premise
Oversee trade marketing and retail storytelling in partnership with sales leadership
Ensure marketing investments drive measurable velocity, sell-through, and sustainable margin
Lead marketing input into product innovation pipeline and whitespace identification
Partner on portfolio expansion, naming, packaging, positioning, and go-to-market sequencing
Implement disciplined consumer research and insight development
Ensure new product launches are brand-building and commercially viable
Lead and develop internal marketing team (currently 2 FTEs + contractors + agencies)
Evaluate org design as the business scales
Build systems, processes, and KPIs that elevate marketing performance
Manage agency ecosystem across paid media, creative, PR, Amazon, and influencer
Create a high-accountability, high-creativity culture