VP of Marketing

Jobgether

2d • $150,000 - $175,000 • Remote

About The Position

This role offers a high-impact opportunity for a visionary marketing leader to drive growth, revenue, and brand presence in a B2B SaaS environment. As VP of Marketing, you will own end-to-end marketing strategy, including demand generation, content, brand positioning, and customer engagement. You will lead a cross-functional marketing team and partner closely with sales and product leadership to deliver measurable results across complex enterprise sales cycles. The role emphasizes AI-enabled marketing, data-driven decision making, and innovative approaches to pipeline development. You will shape the company’s messaging, thought leadership, and digital presence, ensuring consistency across all touchpoints while driving scalable marketing programs. This position is ideal for a strategic and hands-on leader who thrives in a fast-growing, remote-first environment and enjoys transforming marketing into a revenue-driving engine.

Requirements

• 7+ years of marketing experience, with significant leadership roles in B2B SaaS or enterprise software environments.
• Proven success marketing to mid-market and enterprise segments with multi-stakeholder buying cycles.
• Deep understanding of SaaS metrics, including ARR, CAC, LTV, churn, expansion revenue, and pipeline velocity.
• Experience leveraging AI tools for campaign automation, personalization, and content acceleration.
• Strong strategic thinker with the ability to execute hands-on marketing initiatives.
• Demonstrated ownership of content strategy, brand positioning, and marketing operations.
• Experience managing cross-functional marketing teams and partnering closely with sales leadership.
• Data-driven, experimental, and able to challenge traditional marketing approaches while delivering measurable results.
• Excellent communication, leadership, and project management skills.
• Familiarity with account-based marketing (ABM) and enterprise-focused marketing programs is highly desirable.

Responsibilities

• Own marketing-sourced and marketing-influenced pipeline and revenue targets, aligning strategy to ARR goals.
• Develop and execute scalable B2B SaaS growth strategies, optimizing CAC, LTV, funnel conversion, and pipeline velocity.
• Lead multi-channel demand generation, including inbound, outbound, events, ABM, and lifecycle marketing campaigns.
• Implement AI-driven tools to improve personalization, lead scoring, content creation, and conversion optimization.
• Define and execute content strategy across thought leadership, SEO-driven content, sales enablement, and customer education.
• Establish brand voice, messaging architecture, and ensure cohesive creative output across all marketing channels.
• Drive customer marketing programs that support retention, expansion, and advocacy initiatives.
• Oversee digital strategy, including website performance, SEO/SEM, and paid media campaigns.
• Lead and mentor marketing teams, including Directors and cross-functional contributors, fostering collaboration and alignment with sales and product teams.
• Develop integrated marketing programs that support complex deal cycles, enterprise engagement, and field enablement.

Benefits

• Competitive base salary ($150,000–$175,000) plus bonus opportunities.
• Fully remote-first work environment with flexibility across eligible U.S. states.
• Paid Time Off (PTO) and quarterly wellness days.
• Healthcare benefits including medical, dental, and vision.
• Employee Assistance Program (EAP) for personal and professional support.
• 401(k) match and flexible spending account (FSA) options.
• Bonus incentives tied to performance and company growth.
• Pet insurance and additional employee perks.
• High-visibility leadership role with strategic impact on enterprise growth and brand presence.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed