VP of Marketing

Hatch•New York City, NY

13h•Onsite

About The Position

We’re Hatch — an AI company transforming customer communication for service businesses. We’ve scaled to $20M+ in ARR, profitably, by building product and GTM systems that actually work. Now, we’re looking for a world-class VP of Marketing to help us go from $20M to $100M+. This isn’t just a brand marketing role. This is a revenue job. You’ll own demand gen, events, and community — all in service of driving sales pipeline. You’ll work closely with our BDR and AE teams to tell the right story, to the right buyer, at the right time. We’re sales-led and fast-moving. Marketing here isn’t a support function — it’s a multiplier. We’re not looking for someone to manage agencies or play it safe. We’re looking for someone who builds. Someone who’s done this before, knows what great looks like, and is ready to move fast and raise the bar. You should have a deep bias for action, a respect for storytelling, and a relentless focus on what actually drives revenue.

Requirements

7+ years in B2B SaaS marketing, with proven success in a sales-led motion
Experience owning demand gen and pipeline at the smb, mid-market and enterprise level
Strong event and community marketing background — you’ve done this at scale
Clear, compelling communicator with a bias toward execution
Comfortable being in the field, talking to customers, testing narratives, and iterating fast

Responsibilities

Demand generation: Create programs that drive qualified pipeline and fuel outbound.
Events: Own strategy and execution for events that convert — from intimate dinners to industry stages.
Community: Build and scale a community that our customers and prospects want to be part of.
Messaging: Define and refine the story — and make sure the world hears it.
Go-to-market alignment: Partner with sales leadership to make the entire GTM engine run faster.