VP of Marketing

Gifthealth-posted about 2 hours ago

Full-time • Executive

Hybrid • Columbus, OH

51-100 employees

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The VP of Marketing will lead all marketing strategy and execution for Gifthealth, with a focus on B2B healthcare, pharmacy, enterprise buyer personas, and scalable demand generation. This leader should bring strong experience in high-growth environments, ideally with a mix of startup scrappiness and corporate polish, and a deep understanding of regulated healthcare markets. You will build and develop a marketing organization, shape our brand narrative, launch go-to-market programs, and partner cross-functionally with Product, Commercial, Clinical, and Operations to accelerate adoption of our offerings.

Develop and own Gifthealth’s B2B marketing strategy across pharmacy, healthcare, enterprise, and partner markets.
Build and lead a modern marketing organization (brand, demand gen, content, digital, analytics).
Partner with Product and Commercial leadership on go-to-market launches for new clinical and pharmacy solutions.
Establish scalable marketing systems, KPIs, and dashboards.
Refine and strengthen the Gifthealth brand as we transition from startup to a more mature healthcare organization.
Oversee messaging frameworks, value propositions, and market positioning for all audiences.
Maintain compliance with pharmacy and healthcare regulatory requirements in marketing materials.
Build and manage multi-channel campaigns targeting enterprise healthcare buyers, partners, prescribers, and strategic accounts.
Develop scalable lead-generation, funnel management, and ABM programs.
Partner with Sales to create strong alignment between marketing and revenue teams.
Oversee creation of high-quality content including whitepapers, case studies, clinical content, sales collateral, and thought leadership.
Position Gifthealth as an innovation leader in pharmacy, patient access, and digital health.
Hire and develop a high-performing marketing team.
Collaborate closely with Sales, Product, Clinical, Talent, and Executive leadership.
Manage agency relationships and marketing budgets.

10–15+ years of experience in B2B marketing, with at least 5+ years in leadership roles.
Experience in healthcare, pharmacy, digital health, or related regulated industries highly preferred.
Strong background in demand generation, brand strategy, content, and GTM execution.
Proven ability to scale marketing in a high-growth or startup environment.
Excellent communication, leadership, and stakeholder management skills.
Data-driven mindset with experience building KPI frameworks and marketing analytics.
Must be able to sit for extended periods (up to 6–8 hours per day) while working at a desk.
Must be able to use a computer, phone, and other office equipment for prolonged periods.
Must be able to communicate clearly via email, phone, and video conferencing.
Must be able to attend in-person meetings as needed.
Must be able to occasionally travel for conferences, client meetings, or corporate events.

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