VP of Marketing

IDX•Phoenix, AZ

1d•Hybrid

About The Position

We're excited to be expanding our global Marketing team and are looking for a Vice President of Marketing to join us at a pivotal stage in our journey. This role is central to how we serve, support, and deliver value to our clients through world-class performance marketing. Why Join IDX? Not Just Any Brands : See your work come to life for iconic brands like Wharton Executive MBA and Swift Transportation. Collaborative Spirit : Work alongside passionate innovators who share your thirst for progress. Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment. Fast Paced & Fun : Thrive in a dynamic environment where big ideas and bold action collide. Cutting-Edge Technology : Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling! Global Presence: We Get It Done morning, day and night with offices across multiple time-zones! As a member of the Marketing Leadership Team, the VP of Marketing will report to our Chief Client Officer and lead the strategy and execution of marketing efforts that not only drive growth for IDX, but also clearly communicate the measurable impact we deliver for our clients. You will ensure that client outcomes, success stories, and real performance results are at the heart of everything we share with the market.

Requirements

10+ years of marketing leadership experience, ideally within performance marketing or client-driven environments
A proven ability to build marketing strategies centered on customer outcomes and business impact
Exceptional storytelling, presentation, and executive communication skills
Experience collaborating closely with Sales, Customer Success, and cross-functional teams across multiple locations

Responsibilities

Customer-Centric Marketing Strategy Develop and execute a marketing strategy rooted in client needs, outcomes, and long-term value
Align marketing initiatives to directly support Customer Success and Sales teams, ensuring messaging, campaigns, and content help drive client adoption, satisfaction, and growth
Collaborate with cross-functional and geographically distributed teams across IDX to create seamless experiences across the full customer lifecycle
Performance Marketing Leadership Translate performance data and client results into clear, compelling stories that resonate with prospects and existing clients
Support demand generation efforts that attract the right customers and enable Sales to convert and grow accounts
Continuously refine messaging based on client insights, feedback, and performance learnings
Executive Communication & Presentations Lead high-impact presentations that clearly communicate IDX’s value proposition and client impact
Support Sales and Customer Success teams in delivering client-focused presentations and materials
Act as a trusted marketing voice in executive, client, and industry settings
Events & Relationship Building Own the strategy and execution of events designed to educate, connect, and engage clients and prospects
Create experiences that strengthen relationships and reinforce IDX as a trusted performance partner
Ensure events deliver meaningful value for attendees, not just visibility
Brand Awareness Built on Trust Grow brand awareness by consistently highlighting real client success and proven outcomes
Ensure IDX’s brand reflects credibility, transparency, and customer-first thinking
Identify opportunities to position IDX as a trusted leader within the performance marketing space
Champion Client Stories Partner closely with clients and internal teams to capture authentic success stories
Develop case studies, testimonials, and narratives that showcase measurable results
Provide Sales and Customer Success teams with content and stories that help win new business and deepen client relationships

Benefits

20 days PTO, plus 10 public holidays and 2 floating days
Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens
Dog friendly office, plus competitive rates on pet insurance for your furry friends
An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day!
Mental Health support including company Employee Assistance Program
Flexible parental leave
Paid community volunteer days (incl. school plays and trips)
Variety of competitive insurance policies incl. short/long term disability and legal
401k retirement plan with company match
Employee perk program giving access to a wide variety of online discounts
Culture Committee focused on regular social, educational and community based activities