VP of Marketing

GU Energy•Berkeley, CA

3d•$230 - $280

About The Position

The VP of Marketing will lead marketing strategies to build on the vitality of our brands and to communicate the purpose and value of our products to athletes and the communities we serve. As VP of Marketing, you’ll shape how GU shows up in the world — how we tell stories, support athletes, engage communities, and grow responsibly. You’ll lead a creative, energetic marketing team and work closely with cross-functional partners in Sales, R&D, Finance, and Operations to drive brand loyalty, revenue growth, and lasting impact. The VP of Marketing brings strategic leadership to our brand portfolio, omnichannel marketing, digital and ecommerce platforms, athlete partnerships, and community programs. You are a key member of the executive team, and serve as a thought leader, strategist, and unifying force across the company.

Requirements

Demonstrated commitment to people and purpose led brand building
12–15+ years of progressive CPG marketing leadership, with experience managing complex, multi-brand environments
Deep expertise in omnichannel marketing — including ecommerce (Amazon, DTC), FDM retail, and brand experience — across the full customer lifecycle
Strong financial acumen: experience with P&L management, ROI optimization, and ability to fiercely prioritize and allocate investments across a diverse portfolio
Analytical mindset: comfortable running experiments, building dashboards, and using data to iterate and improve
Proven leadership presence: you demonstrate relational intelligence, inspire trust, develop people, and navigate complexity with clarity and calm
Exceptional communicator: able to translate marketing strategy for executive stakeholders and rally cross-functional teams around a shared vision
Bachelor’s degree or equivalent professional experience