VP of Demand Generation

Epicor • Minneapolis, MN

5d • Hybrid

About The Position

Are you ready to lead a high-impact team driving demand generation across our marketing organization? You’ll build and guide a talented group, delivering innovative campaigns that connect with target buyers and fuel our growth. You’ll shape strategy, align resources, and ensure operational success for our field marketing efforts in a dynamic, collaborative environment.

Requirements

• Proven business and strategic thinking skills.
• Strong financial acumen and ability to understand P&L and general management.
• Excellent communication, collaboration, and negotiation skills.
• Experience scaling marketing operations and employing analytics to inform strategy.
• Advanced knowledge of marketing best practices, including digital, ABM, and CRM (Salesforce preferred).
• Experience leading distributed teams to achieve results.
• Bachelor’s degree required; Master’s degree preferred.

Nice To Haves

• Bachelor’s degree preferred.
• Knowledge in ERP systems is a plus.
• Knowledge of marketing and sales is a plus.

Responsibilities

• Define and execute field marketing and demand generation strategies to achieve bookings growth across your region.
• Deliver repeatable, sustainable, and predictable marketing-generated pipeline to support sales targets.
• Provide strategic direction for field marketing talent, investments, and campaign execution.
• Optimize customer acquisition and pipeline velocity using best practices for B2B SaaS marketing.
• Lead campaign management, reporting, and ongoing optimization for effectiveness.
• Collaborate with cross-functional teams to influence marketing technologies, processes, and systems.
• Inspire and develop field marketers through coaching, recruitment, and talent management.

Benefits

• Competitive Pay & Benefits
• Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
• Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
• Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
• Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
• Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
• Global Mobility: Comprehensive support for international relocations and permanent residency processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees