The Director of Demand Gen is responsible for developing, leading and executing omnichannel demand generation campaigns that drive MQLs, increase customer engagement and enable sales to more effectively convert MQLs to sales opportunities.
Implement comprehensive marketing strategies to achieve business objectives and drive revenue growth.
Oversee the creation and execution of multi-channel marketing campaigns.
Design and execute programs to drive high quality MQLs for new customer acquisition and expansion in existing customer accounts.
Manage digital marketing campaigns from concept to execution, ensuring alignment with overall marketing strategy. Channels include organic social media, paid social media, digital advertising, search engine optimization and marketing, email marketing, and sales cadences.
Oversee and manage marketing projects from creation to completion, ensuring timely delivery, while implementing best practices and tools to streamline processes and improve efficiency.
Lead and mentor the Marketing Coordinator, while fostering a culture of creativity, collaboration, and career discussions.
Execute AutoRABIT hosted events, including a customer and prospect conference in the US and EMEA, industry events, webinars, and trade shows to increase brand visibility and generate leads. Manage third-party vendors for event sponsorship, including events coinciding with industry events and roundtables.
Develop and implement ABM strategies to target and engage high-value accounts, while measuring the effectiveness of ABM campaigns.
Develop and maintain strong relationships with external agencies, and vendors.
Collaborate with the RevOps team to track and analyze key performance metrics, providing regular reports and actionable insights to stakeholders.
Collaborate with the sales team to align marketing strategies with sales goals and ensure a seamless lead handoff process.
Bachelor’s degree in marketing, business, or a related field.
8+ years of experience in marketing
Self-starter who takes the initiative to create and drive campaigns and constantly optimize for improved performance.
Strong understanding of digital marketing channels and tools, including SEO, SEM, PPC, email marketing, and social media.
Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
Proficiency in marketing automation platforms (e.g., Pardot), CRM systems (e.g., Salesforce), webinar platforms, chat and Salesloft.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Ability to ideate and manage campaigns to full execution collaborating closely with the Marketing team, Sales and Customer Success.
Ability to adhere to set internal controls.
You must be eligible to work in the US, live full-time in the US, and be willing to travel up to 20% for this role.