Channel Mechanics-posted 2 days ago
Full-time • Manager
Remote • Boston, MA

As the Manager of Demand Generation, reporting to the SVP of Marketing, you'll help drive our next stage of growth by improving how we design, execute and optimize programs that generate qualified pipeline through account-based marketing (ABM) and other digital demand strategies focused on our enterprise prospects. This is a hands-on role for a strategic operator - someone who loves building and testing programs, measuring impact and collaborating cross-functionally with sales, customer success, product and partner teams. This role is critical to Channelscaler's growth strategy and will directly impact our ability to meet and exceed our FY26 ARR goals.

  • Build and run an integrated demand generation engine
  • Design and execute multi-channel campaigns that combine paid, owned and earned tactics to drive awareness and pipeline
  • Lead the account-based marketing motion - from audience selection to orchestration to measurement and optimization
  • Partner with Sales and RevOps to optimize the end-to-end funnel , ensuring smooth lead handoff and accurate attribution
  • Build and optimize automated nurture campaigns that convert, segmenting by persona , stage, need state and engagement
  • Continuously test, analyze and improve conversion rates across each stage of the funnel
  • Work closely with Product Marketing, Customer Marketing and Content to align messaging, and creative to buyer pain points
  • Partner with Sales to align ABM programs to outbound efforts and feedback loops
  • Track performance across channels , report on ROI, CAC, pipeline contribution and conversion rates
  • 5+ years of B2B demand experience, ideally in SaaS or technology environments
  • Proven experience building and scaling ABM programs with measurable pipeline impact
  • Hands-on experience in digital demand channels such as LinkedIn ads, Google ads, content syndication, SEO, retargeting
  • Experience with marketing automation and optimizing the lead flow and sales funnel
  • Strong analytical mindset with the ability to interpret campaign and channel data and make optimization decisions
  • A collaborative, curious and proactive team players who loves testing, learning and iterating
  • Experience in channel, ecosystem, or partner-led GTM environments.
  • Familiarity with marketing attribution models and multi-touch campaign measurement.
  • Comfortable operating in a high-growth, remote-first environment .
  • Competitive base salary and performance-based bonus or commission (where applicable)
  • 25 days of paid time off annually
  • 12 dedicated training days per year for professional development
  • Paid parental leave
  • Health insurance (PPO and HSA plan options)
  • 401(k) match
  • Fully remote work environment with flexible hours
  • Annual team offsites and opportunities for in-person collaboration
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service