VP of Customer Growth

Mendix

58d

About The Position

The Vice President of Customer Growth at Mendix will lead a strategic function focused on maximizing customer lifetime value, advocacy, and community engagement. This role combines lifecycle marketing excellence with customer success initiatives to drive retention, expansion, and customer-led growth. Reporting to the Chief Growth Officer, this position will oversee customer advisory boards, lifecycle marketing programs, customer evangelism, customer community, thought leadership, social media strategy, Net Promoter Score (NPS) programs, and win/loss analysis.

Requirements

12+ years of progressive marketing experience with 5+ years in leadership roles
Proven track record building and scaling customer marketing or lifecycle marketing functions in B2B SaaS environments
Experience managing customer advisory boards, NPS programs, and win/loss analysis initiatives
Demonstrated success building customer advocacy and community programs that drive measurable business impact
Strategic vision with ability to develop long-term customer growth strategies aligned with business objectives
Strong analytical skills and data-driven decision-making capabilities â¢ Exceptional cross-functional leadership and ability to influence across Sales, Product, Customer Success, and Marketing
Outstanding communication skills with executive presence and customer empathy
Expertise with marketing automation platforms (Marketo, Eloqua, HubSpot)
Experience with community platforms, CRM systems (Salesforce), and customer data platforms
Knowledge of NPS platforms (Qualtrics, Medallia, Delighted) and win/loss analysis tools â¢ Familiarity with advocacy platforms (Influitive, Gainsight Advocate) and analytics tools
Bachelor's degree in Marketing, Business, Communications, or related field preferred

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Develop and execute comprehensive customer growth strategy that drives retention, expansion, and advocacy across the customer lifecycle
Build and lead high-performing teams across lifecycle marketing, customer marketing, community, advocacy, and customer insights functions
Serve as the voice of the customer to executive leadership with data-driven insights from NPS, win/loss, and customer feedback
Design and manage executive-level customer advisory board programs to gather strategic product and market insights
Facilitate quarterly advisory board meetings and translate feedback into actionable business recommendations
Oversee end-to-end lifecycle marketing strategy from onboarding through renewal and expansion
Design segmented nurture programs that drive product adoption, feature utilization, and customer maturity
Integrate NPS insights and win/loss learnings into lifecycle campaign optimization
Own strategy and execution for Mendix's customer community platform
Drive community engagement, user-generated content, and peer-to-peer support
Develop customer speaker bureau for events, webinars, and industry conferences
Partner with Product on beta programs and customer co-innovation initiatives
Position Mendix and its customers as industry thought leaders through speaking opportunities, content creation, and media engagement
Develop executive customer content programs (blogs, videos, podcasts, whitepapers)
Create customer-led thought leadership tracks for Mendix events and conferences
Oversee social media strategy focused on customer stories, community engagement, and advocacy amplification
Develop employee and customer advocacy programs on LinkedIn and other platforms
Monitor social listening for customer sentiment and engagement opportunities
Own enterprise-wide NPS program including survey design, distribution cadence, and closed-loop feedback processes
Analyze NPS trends by segment, product, region, and customer journey stage
Partner with Customer Success and Product teams to drive action plans based on NPS feedback
Design and execute comprehensive win/loss interview program for new business, expansion, and churn
Analyze win/loss data to identify trends in competitive positioning, pricing, product gaps, and sales effectiveness
Create quarterly win/loss reports with strategic recommendations and sales enablement based on learnings