VP, Marketing

Verve For Advertisers•New York, NY

2h•Hybrid

About The Position

Verve For Advertisers is a technology company that empowers brands and agencies to connect moments of discovery and drive measurable outcomes across screens. As part of Verve, we've unified the company's demand-side offering, bringing together the largest on-site search intent dataset outside of walled gardens, direct SDK integrations with top apps, alongside data partnerships with 3M+ websites and LLMs. Our technology captures both what consumers do and why they do it, delivering high-fidelity audiences, insights, and activation across premium omnichannel inventory. We're looking for a VP of Marketing to build and lead the marketing function for Verve For Advertisers. This is a hands-on leadership role for someone who can set strategy and also ship the work. You'll own everything from brand positioning and go-to-market campaigns to content, demand generation, events, and sales enablement. The person who thrives here will be equal parts strategist and operator. You'll partner closely with sales, product, and data teams to turn complex ad tech capabilities into clear, compelling narratives that resonate with brand marketers, agency leaders, and programmatic buyers. You'll also be the connective tissue between our go-to-market and the broader Verve global brand.

Requirements

10+ years of marketing experience with at least 5 years in a leadership role, ideally in ad tech, martech, or digital media
Proven track record building and scaling marketing teams in high-growth B2B environments
Understanding of the programmatic advertising ecosystem, including DSP/SSP dynamics, audience targeting, publishers, brand KPIs, and measurement
Experience marketing AI-powered or data-driven products to sophisticated enterprise buyers
Strong storyteller with excellent writing skills and a sharp eye for design and brand consistency
Analytical mindset with experience using data to inform strategy and demonstrate marketing ROI
Experience managing budgets, agencies, and cross-functional stakeholders
Comfortable operating in a fast-paced, high-growth environment where priorities evolve quickly
Collaborative and resourceful, with a natural ability to work across sales, product, data science, and creative team

Responsibilities

Define and execute the overall marketing strategy for Verve For Advertisers, including brand positioning, messaging, and go-to-market plans across managed service and programmatic channels
Build, mentor, and lead a marketing team spanning content, demand generation, product marketing, design, and events
Own the narrative around Verve's advertising capabilities, translating technical innovations (LLM prompt data integration, intent signals, ID-less targeting) into stories that resonate with buyers
Drive demand generation programs that deliver qualified pipeline to the sales organization, including digital campaigns, thought leadership, webinars, and field marketing
Partner with sales leadership to develop high-impact sales enablement materials, pitch frameworks, competitive positioning, and category-level thought leadership
Lead Verve For Advertisers' presence at key industry events and conferences, managing everything from strategy to execution
Collaborate with the global Verve team to ensure consistent brand architecture while adapting messaging for the local advertiser markets
Own marketing analytics and reporting, using data to optimize spend, measure campaign effectiveness, and demonstrate ROI to leadership and investors
Stay ahead of industry trends around privacy, AI in advertising, programmatic evolution, and signal-based targeting, and translate those into marketing opportunities
Manage external relationships and vendor partnerships as needed