VP, Marketing

BridgeParamus, NJ
1d$180,000 - $220,000

About The Position

BRIDGE is currently seeking a Vice President, Marketing who will be responsible for leading our marketing strategy and execution. This visionary leader will have a deep understanding of our business and scaling B2B marketing organizations, driving pipeline generation, elevating brand awareness, and enabling sales success in a fast-paced, high-growth technology environment. This role is responsible for translating high-level business objectives into a cohesive, scalable go-to-market (GTM) strategy; lead a high-performance organization to define our market position and drive sustainable enterprise growth in our ecosystem.

Requirements

  • 10+ years of progressive experience in marketing, with at least 5+ years in a senior leadership role (Director or VP) within the AdTech or MarTech sector
  • Demonstrable success in driving B2B revenue and scaling a global demand generation engine
  • Deep expertise in the "Demand Waterfall" and modern GTM tech stacks. You have a history of scaling lead-to-revenue models that consistently meet or exceed aggressive pipeline targets.
  • A "revenue-first" mindset with a history of building high-trust, high-impact partnerships with Sales and Customer Success leadership
  • Exceptional ability to synthesize complex marketing data into clear, actionable insights for the CEO, Board of Directors, and external investors
  • Proven ability to recruit, mentor, and retain a multidisciplinary team of high-performers across demand gen, brand, product marketing, and ops
  • A visionary leader who fosters a culture of high accountability, rapid experimentation, and creative excellence
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Responsibilities

  • Develop and execute a comprehensive, integrated marketing strategy that aligns with aggressive business goals (revenue, market share, brand equity)
  • Own the brand narrative, positioning and core value proposition
  • Elevate Bridge’s market presence through elite storytelling, thought leadership, and integrated communications that establish the Bridge as a dominant industry leader
  • Ensure compelling and consistent messaging all customer segments and channels (brands, agencies, and local media companies).
  • Lead, mentor, and grow a high-performing marketing team encompassing product marketing, demand generation, content, communications (PR/AR), and creative services
  • Foster a culture of high accountability, innovation, and data-driven decision-making
  • Foster a data-driven, accountable, and innovative culture within the marketing organization.
  • Partner deeply with Sales leadership to bridge the gap between marketing activity and closed-won revenue, ensuring the field is equipped with the intelligence and collateral needed to win

Benefits

  • An opportunity to work with and directly impact our organization’s growth and revenue
  • An opportunity to work with the latest technology
  • Professional growth and development
  • Competitive salary and compensation structure and benefits
  • An enjoyable and evolving culture in a forward-thinking company
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