VP Marketing - Vendor Growth
About The Position
The VP Marketing – Vendor Growth will be responsible for designing and executing a comprehensive digital marketing strategy that drives demand generation, pipeline growth, and revenue from software vendors, primarily in the US B2B SaaS market. This role requires a data-driven marketing leader with deep experience in B2B digital marketing, SaaS demand generation, and performance marketing, who can build scalable acquisition channels and lead high-performing marketing teams. The VP Marketing will work closely with Business Development, Product, and Leadership to position Software Finder as a growth partner for software vendors and maximize vendor acquisition, engagement, and expansion.
Requirements
- 12+ years of experience in digital marketing, preferably within B2B SaaS, marketplaces, or technology companies targeting the US market.
- Proven experience in content marketing, LinkedIn marketing, and demand generation at scale.
- Strong experience in go-to-market strategy, product launches, and sales enablement.
- Demonstrated success in building pipeline-generating marketing programs.
- Experience leading cross-functional initiatives with product, sales, and leadership teams.
- Strong analytical mindset with the ability to translate data and insights into growth strategies.
- Exceptional communication, leadership, and stakeholder management skills.
Responsibilities
- Develop and lead the overall digital marketing strategy to drive vendor acquisition and revenue growth.
- Scale demand generation programs through content marketing, LinkedIn marketing, paid media, email marketing, and marketing automation.
- Optimize marketing funnels to improve lead generation, conversion rates, and marketing ROI.
- Oversee campaign planning, execution, and performance tracking across multiple channels.
- Partner with revenue and sales teams to align marketing initiatives with pipeline and revenue targets.
- Own GTM strategy for new product launches and feature releases.
- Partner closely with Product Management to bring new capabilities to market.
- Define target segments, ICPs, and buyer personas for different product offerings.
- Develop launch plans, playbooks, and market entry strategies to ensure successful adoption.
- Equip sales teams with clear messaging, battle cards, and competitive insights.
- Develop sales decks, objection-handling frameworks, and demo narratives.
- Partner with sales leadership to improve win rates, pipeline velocity, and conversion rates.
- Monitor competitors, market trends, and emerging technologies within the SaaS ecosystem.
- Create competitive positioning frameworks and battle cards.
- Provide actionable market insights to inform product development and strategic decisions.
- Lead pricing strategy and packaging optimization across vendor offerings.
- Conduct market analysis and willingness-to-pay research.
- Work closely with leadership to maximize revenue, adoption, and product-market fit.
- Conduct customer interviews and voice-of-customer research to understand market needs.
- Analyze product usage, campaign performance, and customer feedback to refine positioning.
- Identify expansion opportunities within existing customer segments and new growth areas.
- Build and lead a high-performing marketing team across digital marketing, content, and growth functions.
- Establish clear KPIs, reporting structures, and performance frameworks.
- Collaborate closely with Product, Sales, Revenue Operations, and Leadership teams to drive company growth.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
