VP, Growth Marketing

Apptegy

About The Position

At Apptegy, we are more than a tech company; we are partners dedicated to transforming how schools communicate and shape the future of education. Your work here will directly empower districts to share their stories, engage their communities, and celebrate student success. We're a team of thoughtful, high-performing individuals committed to making a tangible impact. If you're looking for a dynamic environment where you'll be supported with exceptional mentorship and resources to grow your career, come build with us. The Role We are hiring a VP of Growth Marketing to build and scale a modern, data-driven demand engine. Reporting directly to the CMO, this leader will architect the full-funnel strategy that drives predictable pipeline, accelerates revenue growth, and strengthens Apptegy’s position as the category leader in K–12 communications. You will step into an established marketing organization and define, formalize, and scale Apptegy’s demand generation strategy. This is a foundational leadership opportunity. You will bring clarity to how we generate and convert demand, align teams around a shared funnel strategy, and build the programs, processes, and measurement frameworks that create predictable pipeline, bookings and long-term revenue growth. You will partner closely with Sales, Marketing, RevOps, Product, and Customer teams to align demand creation and go-to-market efforts to deliver measurable new and expansion bookings impact. You will build this engine through an AI-first operating model. We are looking for a leader who views AI as foundational infrastructure for how demand is created, optimized, and measured. This includes designing intelligent workflows, automated insight loops, predictive segmentation models, and AI-assisted content and conversion systems that increase velocity, precision, and scalability across the funnel.

Requirements

15+ years of experience in B2B marketing, with significant leadership in demand generation within SaaS environments.
8+ years of direct people leadership experience, including building, developing, and scaling high-performing marketing teams.
Proven success building and scaling pipeline engines that drive measurable revenue growth.
Deep understanding of full-funnel marketing, attribution modeling, and conversion optimization.
Strong partnership mindset with Sales and Revenue teams.
Analytical rigor and comfort making data-driven decisions.
Experience managing and optimizing multi-million-dollar marketing budgets.
Expertise with modern marketing automation and CRM platforms such as HubSpot, Salesforce, chilipiper, Intercom or similar tools.

Nice To Haves

You have built a demand engine from near zero to scale and can clearly articulate the playbook.
Experience in vertical SaaS or selling into K–12, public sector, or mission-driven organizations.
Strong ABM experience in mid-market or enterprise sales motions.
You blend strategy and execution and are equally comfortable architecting the plan and rolling up your sleeves.
You thrive in growth-stage environments where clarity, ownership, and momentum matter.
You are a systems thinker who builds repeatable processes, not one-off campaigns.

Responsibilities

Develop and own Apptegy’s end-to-end new and client expansion demand generation strategies across digital, field, partner, and account-based channels.
Design a scalable full-funnel model from awareness to MQL to SQL to pipeline to bookings to revenue.
Establish clear KPIs, attribution models, and performance dashboards tied to revenue outcomes in partnership with RevOps.
Create predictable, multi-channel pipeline generation programs aligned to sales segments and growth goals.
Leverage AI-driven segmentation, personalization, and ABM orchestration to increase pipeline efficiency and conversion rates.
Implement AI-assisted experimentation frameworks to accelerate testing velocity across messaging, landing pages, offers, and campaigns.
Optimize conversion rates at every stage of the funnel using automation and data-driven iteration.
Hire, develop, and mentor a best-in-class demand generation, marketing ops and creative services team.
Establish strong cross-functional alignment with Sales, XDR, RevOps, Client Experience , Product, and Marketing.
Create clear ownership, accountability, and performance management frameworks.
Evaluate and optimize the marketing technology stack, ensuring AI tools and automation platforms are strategically integrated.
Partner with RevOps to improve lead scoring, routing, lifecycle management, and predictive reporting.
Design closed-loop analytics systems that use AI to surface conversion friction, performance gaps, and revenue leakage.
Drive data hygiene, governance, and operational excellence across the funnel.
Collaborate with Product Marketing to translate positioning and product launches into compelling campaigns.
Develop segment-specific strategies using AI-assisted insights to refine ICP targeting and prioritization.
Develop segment-specific strategies by district size, geography, persona,and expansion versus net-new.
Build account-based strategies for high-value segments.