VP, Health (Hogarth Studios)

WPP•Titusville, NJ

59d•Hybrid

About The Position

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. Welcome to Hogarth Health Studios. Formerly Wunderman Thompson Health Studios, we are now the specialized production powerhouse within Hogarth, connected to VML and focused on crafting and optimizing marketing ecosystems for the health and pharmaceutical sector. Hogarth Health studios is focused on bringing innovative content approaches to health, through content industrialization, personalization and craft, focused on modern, data driven & performance driven models from Modular, Omnichannel, AI first, Personalization, Virtual production, Agile, Tech and sustainably made solutions to ensure we bring the right content, to the right audience, at the right time so we can unleash creative impact efficiently and effectively every time, as we keep up with our clients’ increasing ambitions to get more content, faster, at scale, orchestrated across channels to deliver greater impact as we have been doing for some of the major clients in the pharmaceutical sector. Our teams and locations are built by design to be cost-effective and efficient, by leveraging near-shore locations (LATAM, Eastern Europe, APAC) for time-zone, and culturally aligned derivative creation needs, offshore locations (India) for 24/7 production and delivery, and on-site layers (in key markets) that support driving content excellence, medical accuracy, cross channel engagement, model adoption and change management, striking the right balance of fostering local connections, deep market understanding, upstream creation services, and cost-sensitive and efficient setups. What does a Vice President, Client Partner do at Hogarth? Hogarth Health Studios is seeking a Vice President, Client Partner focusing on content and omnichannel Excellence. This is a pivotal leadership role responsible for driving the strategic evolution of content development and delivery for a significant portfolio of J&J brands. The ideal candidate will possess a unique blend of strategic foresight, deep operational understanding, and exceptional organizational leadership skills. You will be instrumental in help build and optimizing our team, driving significant content transformation, and ensuring seamless, impactful omnichannel experiences for our clients. This role requires a leader who can thrive in an agile and collaborative work environment, managing complex production delivery projects/campaigns from inception to completion while maintaining composure under pressure. While this role has a strong strategic and content transformation focus, it also encompasses key account management responsibilities. You will maintain mutually beneficial relationships with clients and manage account finances for your assigned business. This VP position will supervise the imbedded client teams at both the Horsham, PA and Titusville, NJ offices. Therefore we request this VP position be onsite 3 days a week and be flexible to travel between both locations as requested.

Requirements

A minimum of 8+ years of advertising experience, with a minimum of three years in pharmaceutical/healthcare
Proven track record of leading and transforming large teams, ideally within an agency or complex organizational structure
Deep expertise in content strategy and omnichannel marketing, with a demonstrated ability to anticipate industry trends and translate them into actionable plans, particularly within the pharmaceutical sector
Extensive experience in digital omnichannel pharmaceutical marketing, with a comprehensive understanding of regulatory environments and industry nuances
A strong understanding of content production processes and operational efficiencies is crucial for effective team leadership and collaboration
Exceptional ability to build rapport, foster relationships, and connect people across teams and organizations (both internally and with clients)
Demonstrated success in leading organizational change, rebuilding teams, and navigating complex challenges with a positive and solution-oriented approach
Outstanding communication skills: oral, written, and interpersonal, including the ability to provide strategic recommendations and constructive feedback
Possess a thorough understanding of client positioning and competitive market forces
Ability to work on-site in Titusville, NJ and/or Horsham, PA 2-3 days a week

Responsibilities

Strategic Leadership & Vision Provide executive leadership and strategic direction for all content development and omnichannel initiatives
Be a key architect in defining and implementing the future of content in pharma, moving beyond traditional approaches to embrace innovative and scalable solutions
Drive the strategic evolution of content development within the agency, leveraging new technologies and methodologies for digital omnichannel pharma
Organizational Transformation & Team Leadership Lead the comprehensive rebuilding and optimization of a critical team, fostering a high-performance culture rooted in collaboration, accountability, and continuous improvement
Identify talent needs, mentor leaders, and empower the team to excel in a dynamic environment
Effectively manage and develop team members, providing coaching and mentorship to direct reports and the broader agency team
Client Partnership & Account Management Serve as a senior client partner, building and nurturing strategic relationships with key stakeholders, including those outside the core brand team (e.g., regulatory, medical, legal)
Provide strategic recommendations to clients (i.e., positioning, branding, content strategy) and establish creative direction
Manage complex client expectations, identify growth opportunities within the existing portfolio, and ensure the delivery of exceptional value
Articulate a thorough understanding of client business to offer solid client counsel and actionable solutions
Manage account finances and develop/manage client budgets
Omnichannel Excellence & Innovation Oversee the development and execution of sophisticated, large-scale omnichannel content strategies for a diverse portfolio of J&J brands, ensuring alignment with client objectives and market needs
Champion the implementation of advanced content strategies, including derivative content models, and contribute significantly to the development of new service offerings that enhance our competitive advantage
Recognize untapped opportunities to help clients grow their business
Cross-Functional Integration & Collaboration Collaborate closely with executive leadership across strategy, creative, and production teams to integrate content excellence into all facets of our service offering
Work with production leaders to ensure operational efficiency while driving strategic innovation and managing escalations
Successfully integrate efforts with agency partners, providing effective communication in small groups and on pitches
Strategically evaluate creative and provide constructive feedback
Industry Thought Leadership Act as a key liaison and thought leader, engaging with industry partners, including the Content Transformation Excellence team at J&J
Leverage these relationships to inform our strategic direction and maintain our position at the forefront of pharmaceutical content innovation
Agency Growth Regularly identify business opportunities to generate additional income opportunities within the assigned accounts