Creative Director, Breakaway Studios

Breakaway•New York, NY

About The Position

Breakaway Media is the content and culture arm of Breakaway – the largest independent touring music festival in North America, reaching 350,000+ Gen-Z and Millennial fans across 13 cities annually. We exist to tell the stories of music, culture, creators, and the next generation – year-round. Through original IP, digital series, social-first storytelling, editorial, branded content, live tapings, and physical media, Breakaway Media is building a modern youth-culture studio. THE ROLE The Creative Director for Breakaway Studios is responsible for defining, building, and executing the creative vision across all original content, with deep fluency in the creator economy and digital native storytelling. This role architects the brand’s storytelling identity across social, digital, live, and long-form programming, ensuring every piece of content reflects a clear, premium, and culturally relevant point of view. Working closely with creators, artists, and on-camera talent, the Creative Director develops authentic, platform native ideas that can scale into repeatable franchises and long-term intellectual property. This role partners cross-functionally with Production, Social, Talent, and Sales to translate access and cultural insight into compelling formats that drive audience growth and brand value. Reporting into and working in close collaboration with the Strategic Advisor and senior leadership, the Creative Director owns day-to-day creative direction from concept through release, sets the quality bar across all outputs, and helps shape the long-term creative roadmap as Breakaway Studios scales its media business.

Requirements

6–10+ years in creative leadership (media, digital studio, agency, brand, or culture publication)
Experience working directly with artists, creators, or talent teams
Deep understanding of Gen-Z / Millennial culture
Strong editorial taste and visual instincts
Comfortable directing shoots and guiding on-camera storytelling
Able to balance premium brand expectations with fast-moving production cycles
Relationship-oriented, calm, and confident in talent-facing environments

Nice To Haves

Music or festival industry experience
Experience launching new media brands (0→1)
Strong instincts for social-native storytelling

Responsibilities

Creative Foundation & Brand Identity: Define and evolve Breakaway Media’s creative universe, including visual language, tone, and storytelling systems. Ensure a cohesive, premium standard across digital, social, experiential, and branded content.
Original IP & Artist Partnership: Develop scalable content franchises rooted in youth culture, music, and creators. Translate festival access and artist relationships into compelling, repeatable formats. Partner with Talent to design artist experiences that feel thoughtful, premium, and creatively aligned.
Creative Direction & Execution: Direct key shoots and oversee post-production across studio and festival environments. Set the quality bar, guide editors and designers, and approve final creative across platforms.
Branded & Commercial Creative: Partner with Sales to concept culturally relevant brand integrations and develop creative treatments that elevate partner storytelling.
Team & Systems: Build and lead a nimble creative team. Establish workflows, review cadence, and scalable production systems from launch through growth.