VP, GTM Digital Assets
About The Position
As the first go‑to‑market hire for a Fidelity Labs startup focused on digital assets, you will own early commercial strategy and enterprise sales execution for a new platform serving financial institutions. You will define initial target customers, shape positioning and pricing hypotheses, and build the first repeatable path to revenue. You’ll lead complex, high‑value enterprise deals end to end—engaging senior decision‑makers at broker‑dealers, asset managers, and other financial institutions. Partnering closely with the founder, product, and engineering teams, you’ll translate direct customer insight into refined messaging, GTM strategy, and product priorities. As the primary voice of the customer, you’ll help shape how the platform is positioned, sold, and evolved. This role requires comfort selling in ambiguity, building from zero, and leading enterprise conversations where both the product and GTM motion are still emerging. As the business scales, you’ll have the opportunity to help shape future GTM capabilities, including sales coverage, partnerships, and broader commercial strategy.
Requirements
- 8+ years of B2B experience closing enterprise software or platform deals within financial services, fintech, or regulated industries
- Recent quota‑carrying experience with ownership of complex, multi‑stakeholder enterprise deals
- Proven ability to build pipeline from scratch in early‑stage or low‑inbound environments
- Strong consultative, value‑based selling approach focused on business impact and long‑term outcomes
- Experience selling into large financial institutions and navigating procurement and buying committees
- Comfort engaging C‑suite and senior executives
- Solid domain knowledge of cryptocurrency, blockchain, and digital assets
- Excellent communication skills, with the ability to translate technical concepts into clear business value
- Comfortable operating with minimal structure in fast‑changing environments
- Familiarity with enterprise sales tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator)
- Bachelor’s degree required
Nice To Haves
- Advanced degree or certifications a plus
Benefits
- comprehensive health care coverage and emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Number of Employees
101-250 employees
